Asana vs MultiCollab
Asana
AI-powered work management platform orchestrating complex editorial workflows and multi-channel content campaigns
Publishers using it: 7 · incl. USA Today, BOOM! Studios
Last verified Oct 19, 2026
At a glance
- Asana scores 4.0/5 and MultiCollab scores 3.5/5 in Benchmark Grid's independent editorial calendar software benchmark, both assessed on the same 10 criteria.
- The widest gaps are planning & scheduling views (Asana 4.6, MultiCollab 0.5) and multi-channel planning (Asana 4.4, MultiCollab 1.0); they are within 0.3 on 3 of 10 criteria.
- Asana is built for small, mid-market and enterprise publishers; MultiCollab for small and mid-market.
- On total cost of ownership Asana scores 3.5 and MultiCollab 3.5 (higher means better value, not a lower price).
- In our tracking 7 publishers use Asana and 1 use MultiCollab.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Asana is stronger on planning & scheduling views (4.6 vs 0.5), multi-channel planning (4.4 vs 1.0), custom fields & templates (4.6 vs 3.0) and permissions & security (4.5 vs 3.2).
Which one fits
Choose Asana if…
- You publish at small, mid-market and enterprise scale.
- You weight planning & scheduling views, multi-channel planning and custom fields & templates heavily — Asana leads on those in this benchmark.
Choose MultiCollab if…
- You publish at small and mid-market scale.
- You weight collaboration and usability heavily — MultiCollab leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Asana and MultiCollab in this benchmark, listed A to Z.
- 4.3AirtableA flexible relational database and no-code platform for building AI-powered editorial workflowsRead review
- 4.1KordiamProfessional newsroom planning and editorial calendar platform for complex multi-channel workflowsRead review
- 3.8PublishPressProfessional editorial, permission, and workflow management tools for WordPress content teams and digital publishers.Read review
- 3.1StoryChiefA centralized platform to plan, create, and distribute content across multiple channels with AI-driven optimization.Read review
All 12 scored tools are in Best Editorial Calendar Software.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Asana | MultiCollab |
|---|---|---|
| Editorial workflow & approvals14% of capability | 4.5 | 4.2 |
| Planning & scheduling views14% of capability | 4.6 | 0.5 |
| CMS & publishing integrations12% of capability | 3.2 | 2.0 |
| Collaboration12% of capability | 4.7 | 4.8 |
| Custom fields & templates10% of capability | 4.6 | 3.0 |
| Multi-channel planning10% of capability | 4.4 | 1.0 |
| Performance tracking8% of capability | 1.2 | 0.0 |
| Usability8% of capability | 4.5 | 4.6 |
| Implementation & support6% of capability | 3.8 | 3.0 |
| Permissions & security6% of capability | 4.5 | 3.2 |
| Capability45% of composite | 4.1 | 2.6 |
| Publisher fit40% of composite | 4.0 | 4.5 |
| Total cost of ownership15% of composite | 3.5 | 3.5 |
Cost of ownership
| Sub-score | Asana | MultiCollab |
|---|---|---|
| Pricing transparency | 3.8 | 3.5 |
| Entry cost | 4.0 | 3.6 |
| Implementation cost | 3.5 | 3.6 |
| Hidden-fee risk | 3.3 | 3.4 |
| Ongoing cost | 2.9 | 3.4 |
Asana pricing
Free Personal tier (up to 2 users); Starter from $10.99/user/month; Advanced from $24.99/user/month (annual billing). Enterprise and AI add-ons require custom quotes.
MultiCollab pricing
Free version available; Lite $299/year and Pro $599/year at a 50% introductory discount, with renewals at the regular price; Enterprise from $2,500/year. 14-day trial.
What users say
Asana
21 positive · 10 neutral · 13 negative
MultiCollab
6 positive · 2 neutral · 2 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Asana scores 4.0 and MultiCollab scores 3.5 in Benchmark Grid's independent Best Editorial Calendar Software benchmark (benchmarkgrid.com/vs/asana/multicollab, verified Oct 19, 2026)
Common questions
How do Asana and MultiCollab differ?
Asana is stronger on planning & scheduling views (4.6 vs 0.5), multi-channel planning (4.4 vs 1.0), custom fields & templates (4.6 vs 3.0) and permissions & security (4.5 vs 3.2). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Asana or MultiCollab?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Asana scores 3.5/5 and MultiCollab scores 3.5/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Editorial Calendar Software. See alternatives to Asana or alternatives to MultiCollab.
Weighing a third option? Add a tool to this comparison.
Where to next
Related comparisons
Other head-to-heads publishers look at in Best Editorial Calendar Software.
