Created by Humans vs ProRata
ProRata
Licensed-content AI answer engine sharing 50% of revenue
Publishers using it: 8 · incl. Axel Springer, Fortune, The Atlantic
Last verified Nov 12, 2026
At a glance
- Created by Humans scores 2.9/5 and ProRata scores 3.5/5 in Benchmark Grid's independent AI content licensing platforms benchmark, both assessed on the same 9 criteria.
- The widest gaps are revenue model & payout terms (Created by Humans 2.6, ProRata 4.2) and attribution & usage transparency (Created by Humans 2.8, ProRata 3.8); they are within 0.3 on 4 of 9 criteria.
- Created by Humans is built for small and mid-market publishers; ProRata for mid-market and enterprise.
- On total cost of ownership Created by Humans scores 1.7 and ProRata 3.0 (higher means better value, not a lower price).
- In our tracking 0 publishers use Created by Humans and 8 use ProRata.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
ProRata is stronger on revenue Model & Payout Terms (4.2 vs 2.6), attribution & Usage Transparency (3.8 vs 2.8), AI Partner Access & Demand (3.0 vs 2.2) and support & Onboarding (2.5 vs 1.8).
Which one fits
Choose Created by Humans if…
- You publish at small and mid-market scale.
- You weight publisher Control & Opt-Out heavily — Created by Humans leads on it in this benchmark.
Choose ProRata if…
- You publish at mid-market and enterprise scale.
- You weight revenue Model & Payout Terms, attribution & Usage Transparency and AI Partner Access & Demand heavily — ProRata leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Created by Humans and ProRata in this benchmark, listed A to Z.
- 2.1Human Native AIData licensing marketplace with rights traceabilityRead review
- 3.0Microsoft Publisher Content MarketplaceLicensing programme for publisher content in AIRead review
- 3.3RSL CollectiveOpen licensing standard for AI content useRead review
- 4.0TollBitMarketplace licensing publisher content to AI crawlersRead review
All 5 scored tools are in Best AI Content Licensing Platforms for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Created by Humans · 0
No publisher adoption verified yet.
Head to head
| Criterion | Created by Humans | ProRata |
|---|---|---|
| Licensing Rights & Legal Framework16% of capability | 3.2 | 3.5 |
| Revenue Model & Payout Terms14% of capability | 2.6 | 4.2 |
| AI Partner Access & Demand12% of capability | 2.2 | 3.0 |
| Publisher Control & Opt-Out12% of capability | 3.5 | 3.0 |
| Attribution & Usage Transparency10% of capability | 2.8 | 3.8 |
| Compensation Reporting & Audit10% of capability | 2.4 | 2.5 |
| Content Ingestion & Technical Setup10% of capability | 2.5 | 2.5 |
| Interoperability & Standards8% of capability | 2.5 | 2.5 |
| Support & Onboarding8% of capability | 1.8 | 2.5 |
| Capability45% of composite | 2.7 | 3.1 |
| Publisher fit40% of composite | 3.5 | 4.0 |
| Total cost of ownership15% of composite | 1.7 | 3.0 |
Cost of ownership
| Sub-score | Created by Humans | ProRata |
|---|---|---|
| Pricing transparency | 1.0 | 3.0 |
| Entry cost | 1.0 | 4.5 |
| Implementation cost | 3.0 | 1.5 |
| Hidden-fee risk | 2.0 | 3.0 |
| Ongoing cost | 1.5 | 3.0 |
Created by Humans pricing
Custom pricing; contact the vendor for a quote.
ProRata pricing
No publisher fee stated; ProRata shares 50% of its revenue with content partners.
What users say
Created by Humans
3 positive · 4 neutral · 0 negative
ProRata
6 positive · 2 neutral · 1 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Created by Humans scores 2.9 and ProRata scores 3.5 in Benchmark Grid's independent Best AI Content Licensing Platforms for Publishers benchmark (benchmarkgrid.com/vs/created-by-humans/prorata, verified Nov 12, 2026)
Common questions
How do Created by Humans and ProRata differ?
ProRata is stronger on revenue Model & Payout Terms (4.2 vs 2.6), attribution & Usage Transparency (3.8 vs 2.8), AI Partner Access & Demand (3.0 vs 2.2) and support & Onboarding (2.5 vs 1.8). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Created by Humans or ProRata?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Created by Humans scores 1.7/5 and ProRata scores 3.0/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best AI Content Licensing Platforms for Publishers. See alternatives to Created by Humans or alternatives to ProRata.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best AI Content Licensing Platforms for Publishers
Every scored tool in Best AI Content Licensing Platforms for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best AI Content Licensing Platforms for Publishers.
