Created by Humans vs TollBit
TollBit
Marketplace licensing publisher content to AI crawlers
Publishers using it: 3 · incl. The Economist, VerticalScope
Last verified Nov 12, 2026
At a glance
- Created by Humans scores 2.9/5 and TollBit scores 4.0/5 in Benchmark Grid's independent AI content licensing platforms benchmark, both assessed on the same 9 criteria.
- The widest gaps are ai partner access & demand (Created by Humans 2.2, TollBit 3.8) and content ingestion & technical setup (Created by Humans 2.5, TollBit 4.0); they are within 0.3 on 1 of 9 criteria.
- Created by Humans is built for small and mid-market publishers; TollBit for mid-market and enterprise.
- On total cost of ownership Created by Humans scores 1.7 and TollBit 4.5 (higher means better value, not a lower price).
- In our tracking 0 publishers use Created by Humans and 3 use TollBit.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
TollBit is stronger on AI Partner Access & Demand (3.8 vs 2.2), content Ingestion & Technical Setup (4.0 vs 2.5), support & Onboarding (3.2 vs 1.8) and interoperability & Standards (3.8 vs 2.5).
Which one fits
Choose Created by Humans if…
- You publish at small and mid-market scale.
- You weight licensing Rights & Legal Framework heavily — Created by Humans leads on it in this benchmark.
Choose TollBit if…
- You publish at mid-market and enterprise scale.
- You weight AI Partner Access & Demand, content Ingestion & Technical Setup and support & Onboarding heavily — TollBit leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Created by Humans and TollBit in this benchmark, listed A to Z.
- 2.1Human Native AIData licensing marketplace with rights traceabilityRead review
- 3.0Microsoft Publisher Content MarketplaceLicensing programme for publisher content in AIRead review
- 3.5ProRataLicensed-content AI answer engine sharing 50% of revenueRead review
- 3.3RSL CollectiveOpen licensing standard for AI content useRead review
All 5 scored tools are in Best AI Content Licensing Platforms for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Created by Humans · 0
No publisher adoption verified yet.
Head to head
| Criterion | Created by Humans | TollBit |
|---|---|---|
| Licensing Rights & Legal Framework16% of capability | 3.2 | 2.8 |
| Revenue Model & Payout Terms14% of capability | 2.6 | 3.2 |
| AI Partner Access & Demand12% of capability | 2.2 | 3.8 |
| Publisher Control & Opt-Out12% of capability | 3.5 | 3.5 |
| Attribution & Usage Transparency10% of capability | 2.8 | 3.1 |
| Compensation Reporting & Audit10% of capability | 2.4 | 3.5 |
| Content Ingestion & Technical Setup10% of capability | 2.5 | 4.0 |
| Interoperability & Standards8% of capability | 2.5 | 3.8 |
| Support & Onboarding8% of capability | 1.8 | 3.2 |
| Capability45% of composite | 2.7 | 3.4 |
| Publisher fit40% of composite | 3.5 | 4.5 |
| Total cost of ownership15% of composite | 1.7 | 4.5 |
Cost of ownership
| Sub-score | Created by Humans | TollBit |
|---|---|---|
| Pricing transparency | 1.0 | 4.5 |
| Entry cost | 1.0 | 4.9 |
| Implementation cost | 3.0 | 4.0 |
| Hidden-fee risk | 2.0 | 4.5 |
| Ongoing cost | 1.5 | 4.5 |
Created by Humans pricing
Custom pricing; contact the vendor for a quote.
TollBit pricing
Free for publishers; AI companies pay publisher-set rates.
What users say
Created by Humans
3 positive · 4 neutral · 0 negative
TollBit
9 positive · 15 neutral · 2 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Created by Humans scores 2.9 and TollBit scores 4.0 in Benchmark Grid's independent Best AI Content Licensing Platforms for Publishers benchmark (benchmarkgrid.com/vs/created-by-humans/tollbit, verified Nov 12, 2026)
Common questions
How do Created by Humans and TollBit differ?
TollBit is stronger on AI Partner Access & Demand (3.8 vs 2.2), content Ingestion & Technical Setup (4.0 vs 2.5), support & Onboarding (3.2 vs 1.8) and interoperability & Standards (3.8 vs 2.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Created by Humans or TollBit?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Created by Humans scores 1.7/5 and TollBit scores 4.5/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best AI Content Licensing Platforms for Publishers. See alternatives to Created by Humans or alternatives to TollBit.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best AI Content Licensing Platforms for Publishers
Every scored tool in Best AI Content Licensing Platforms for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best AI Content Licensing Platforms for Publishers.
