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Decentriq vs InfoSum

Decentriq

Decentriq

Confidential-computing clean room

3.0Marginal Fit

Publishers using it: 2 · incl. The New York Times

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InfoSum

InfoSum

Decentralised clean room with no data movement

3.1Marginal Fit

Publishers using it: 2 · incl. News Corp Australia

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Last verified Nov 11, 2026

At a glance

  • Decentriq scores 3.0/5 and InfoSum scores 3.1/5 in Benchmark Grid's independent data clean rooms benchmark, both assessed on the same 9 criteria.
  • The widest gaps are identity & matching quality (Decentriq 3.3, InfoSum 4.2) and integration & onboarding effort (Decentriq 1.8, InfoSum 2.2); they are within 0.3 on 7 of 9 criteria.
  • Decentriq is built for enterprise publishers; InfoSum for mid-market and enterprise.
  • On total cost of ownership Decentriq scores 1.2 and InfoSum 1.2 (higher means better value, not a lower price).
  • In our tracking 2 publishers use Decentriq and 2 use InfoSum.
  • Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.

Where they differ

InfoSum is stronger on identity & Matching Quality (4.2 vs 3.3), integration & Onboarding Effort (2.2 vs 1.8), publisher Data Control & Governance (4.5 vs 4.2) and reporting & Measurement Depth (2.8 vs 2.5).

Which one fits

Choose Decentriq if…

  • You publish at enterprise scale.
  • You weight query & Analytics Flexibility and cost & Commercial Model heavily — Decentriq leads on those in this benchmark.

Choose InfoSum if…

  • You publish at mid-market and enterprise scale.
  • You weight identity & Matching Quality, integration & Onboarding Effort and publisher Data Control & Governance heavily — InfoSum leads on those in this benchmark.

Also weighing these

The nearest-scored tools to Decentriq and InfoSum in this benchmark, listed A to Z.

All 8 scored tools are in Best Data Clean Rooms for Publishers.

Who uses them

Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.

Head to head

CriterionDecentriqInfoSum
Identity & Matching Quality14% of capability3.34.2
Privacy & Regulatory Compliance (GDPR/CCPA)14% of capability4.64.6
Interoperability & Partner Network12% of capability3.03.2
Publisher Data Control & Governance12% of capability4.24.5
Query & Analytics Flexibility12% of capability3.23.0
Activation & Audience Export10% of capability3.53.5
Integration & Onboarding Effort10% of capability1.82.2
Cost & Commercial Model8% of capability2.01.8
Reporting & Measurement Depth8% of capability2.52.8
Capability45% of composite3.23.5
Publisher fit40% of composite3.53.5
Total cost of ownership15% of composite1.21.2

Cost of ownership

Sub-scoreDecentriqInfoSum
Pricing transparency1.01.0
Entry cost1.01.0
Implementation cost0.50.5
Hidden-fee risk1.52.0
Ongoing cost2.01.5

Decentriq pricing

Custom enterprise pricing

InfoSum pricing

Platform licence, custom pricing

What users say

Decentriq

2 positive · 1 neutral · 0 negative

InfoSum

7 positive · 6 neutral · 3 negative

Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.

Decentriq scores 3.0 and InfoSum scores 3.1 in Benchmark Grid's independent Best Data Clean Rooms for Publishers benchmark (benchmarkgrid.com/vs/decentriq/infosum, verified Nov 11, 2026)

Common questions

How do Decentriq and InfoSum differ?

InfoSum is stronger on identity & Matching Quality (4.2 vs 3.3), integration & Onboarding Effort (2.2 vs 1.8), publisher Data Control & Governance (4.5 vs 4.2) and reporting & Measurement Depth (2.8 vs 2.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.

Which is cheaper, Decentriq or InfoSum?

On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Decentriq scores 1.2/5 and InfoSum scores 1.2/5. A higher score means better value, not a lower sticker price.

How are these scores calculated?

Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.

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Both tools are scored in Best Data Clean Rooms for Publishers. See alternatives to Decentriq or alternatives to InfoSum.

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