Getty Images Editorial Video vs Storyful
Getty Images Editorial Video
Premium licensed editorial and archive video
Publishers using it: 1 · incl. Goalhanger
Storyful
Verified UGC sourcing and licensing for newsrooms
Publishers using it: 4 · incl. Reuters
Last verified Nov 11, 2026
At a glance
- Getty Images Editorial Video scores 3.2/5 and Storyful scores 3.4/5 in Benchmark Grid's independent video licensing & syndication platforms benchmark, both assessed on the same 9 criteria.
- The widest gaps are metadata & discoverability (Getty Images Editorial Video 3.8, Storyful 2.8) and support & rights clearance (Getty Images Editorial Video 3.5, Storyful 4.4); they are within 0.3 on 4 of 9 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Getty Images Editorial Video scores 1.2 and Storyful 2.1 (higher means better value, not a lower price).
- In our tracking 1 publishers use Getty Images Editorial Video and 4 use Storyful.
- Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Getty Images Editorial Video is stronger on metadata & Discoverability (3.8 vs 2.8), publisher Rights & Territory Coverage (4.5 vs 3.8) and delivery & Integration Workflow (3.8 vs 3.2).
Storyful is stronger on support & Rights Clearance (4.4 vs 3.5).
Which one fits
Choose Getty Images Editorial Video if…
- You publish at mid-market and enterprise scale.
- You weight metadata & Discoverability, publisher Rights & Territory Coverage and delivery & Integration Workflow heavily — Getty Images Editorial Video leads on those in this benchmark.
Choose Storyful if…
- You publish at mid-market and enterprise scale.
- You weight support & Rights Clearance and analytics & Usage Reporting heavily — Storyful leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Getty Images Editorial Video and Storyful in this benchmark, listed A to Z.
- 3.4AFP NewsAFP's platform for all AFP and partner news contentRead review
- 3.2Bloomberg Media DistributionBusiness and markets video licensingRead review
- 3.3NewsflareLicensed eyewitness video marketplaceRead review
- 3.4Reuters ConnectMulti-source licensed video, photo and text feedRead review
All 8 scored tools are in Best Video Licensing & Syndication Platforms for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Getty Images Editorial Video · 1
Head to head
| Criterion | Getty Images Editorial Video | Storyful |
|---|---|---|
| Content Breadth & Licensing Rights16% of capability | 4.8 | 4.6 |
| Publisher Rights & Territory Coverage14% of capability | 4.5 | 3.8 |
| Delivery & Integration Workflow12% of capability | 3.8 | 3.2 |
| Editorial Quality & Exclusivity12% of capability | 4.6 | 4.1 |
| Metadata & Discoverability10% of capability | 3.8 | 2.8 |
| Pricing & Licensing Models10% of capability | 3.2 | 3.0 |
| Speed & Live Coverage10% of capability | 4.0 | 3.9 |
| Analytics & Usage Reporting8% of capability | 2.0 | 2.2 |
| Support & Rights Clearance8% of capability | 3.5 | 4.4 |
| Capability45% of composite | 4.0 | 3.6 |
| Publisher fit40% of composite | 3.0 | 3.5 |
| Total cost of ownership15% of composite | 1.2 | 2.1 |
Cost of ownership
| Sub-score | Getty Images Editorial Video | Storyful |
|---|---|---|
| Pricing transparency | 1.0 | 1.0 |
| Entry cost | 1.0 | 1.0 |
| Implementation cost | 1.5 | 2.5 |
| Hidden-fee risk | 1.0 | 2.5 |
| Ongoing cost | 1.5 | 3.5 |
Getty Images Editorial Video pricing
Rights-managed per-licence or Premium Access subscription plans; custom pricing — contact the vendor for a quote.
Storyful pricing
Subscription or per-licence
What users say
Getty Images Editorial Video
0 positive · 0 neutral · 2 negative
Storyful
8 positive · 10 neutral · 5 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Getty Images Editorial Video scores 3.2 and Storyful scores 3.4 in Benchmark Grid's independent Best Video Licensing & Syndication Platforms for Publishers benchmark (benchmarkgrid.com/vs/getty-images-editorial-video/storyful, verified Nov 11, 2026)
Common questions
How do Getty Images Editorial Video and Storyful differ?
Getty Images Editorial Video is stronger on metadata & Discoverability (3.8 vs 2.8), publisher Rights & Territory Coverage (4.5 vs 3.8) and delivery & Integration Workflow (3.8 vs 3.2). Storyful is stronger on support & Rights Clearance (4.4 vs 3.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Getty Images Editorial Video or Storyful?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Getty Images Editorial Video scores 1.2/5 and Storyful scores 2.1/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Where to next
Four questions, and a scored stack across every benchmark — not just Best Video Licensing & Syndication Platforms for Publishers
Every scored tool in Best Video Licensing & Syndication Platforms for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Video Licensing & Syndication Platforms for Publishers.
