Lotame (Epsilon/Publicis) vs OnAudience
Lotame (Epsilon/Publicis)
Comprehensive data collaboration platform for cookieless identity and cross-channel audience monetization
Publishers using it: 14 · incl. AccuWeather, Newsweek, NJ.com
OnAudience
Global audience data provider with AI-built segments and programmatic curation
Publishers using it: —
Last verified Nov 11, 2026
At a glance
- Lotame (Epsilon/Publicis) scores 3.9/5 and OnAudience scores 3.0/5 in Benchmark Grid's independent data management platforms benchmark, both assessed on the same 9 criteria.
- The widest gaps are cookieless & identity readiness (Lotame (Epsilon/Publicis) 4.7, OnAudience 2.8) and activation & monetisation (Lotame (Epsilon/Publicis) 4.5, OnAudience 3.0); they are within 0.3 on 2 of 9 criteria.
- Lotame (Epsilon/Publicis) is built for enterprise publishers; OnAudience for mid-market.
- On total cost of ownership Lotame (Epsilon/Publicis) scores 2.5 and OnAudience 2.3 (higher means better value, not a lower price).
- In our tracking 14 publishers use Lotame (Epsilon/Publicis) and 0 use OnAudience.
- Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Lotame (Epsilon/Publicis) is stronger on cookieless & identity readiness (4.7 vs 2.8), activation & monetisation (4.5 vs 3.0), first-party data collection & onboarding (4.0 vs 3.0) and privacy, consent & governance (4.0 vs 3.0).
Which one fits
Choose Lotame (Epsilon/Publicis) if…
- You publish at enterprise scale.
- You weight cookieless & identity readiness, activation & monetisation and first-party data collection & onboarding heavily — Lotame (Epsilon/Publicis) leads on those in this benchmark.
Choose OnAudience if…
- You publish at mid-market scale.
- You weight performance & real-time scale heavily — OnAudience leads on it in this benchmark.
Also weighing these
The nearest-scored tools to Lotame (Epsilon/Publicis) and OnAudience in this benchmark, listed A to Z.
- 2.4Adobe Audience ManagerEnterprise data management platform for unified audience segmentation and cross-channel activationRead review
- 4.1LiveRampThe industry-leading identity resolution platform for secure data collaboration and cross-channel activation. Acquisition by Publicis Groupe announced May 2026; expected to close by year-end 2026, with LiveRamp to operate as an independent company.Read review
- 4.3PermutiveA privacy-first audience platform that enables publishers to activate and monetize their entire audience using edge computing technology.Read review
All 4 scored tools are in Best Data Management Platforms.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Lotame (Epsilon/Publicis) · 14
- AccuWeather
- Newsweek
- NJ.com
- Politico
- Radio-Canada
- Toronto Star
- Daily Mirror
- ITP.net
- The Daily Gazette
- Tucson.com
- WBOC
- Bluefield Daily Telegraph
OnAudience · 0
No publisher adoption verified yet.
Head to head
| Criterion | Lotame (Epsilon/Publicis) | OnAudience |
|---|---|---|
| Activation & monetisation14% of capability | 4.5 | 3.0 |
| First-party data collection & onboarding14% of capability | 4.0 | 3.0 |
| Segmentation & modelling14% of capability | 4.2 | 3.8 |
| Cookieless & identity readiness12% of capability | 4.7 | 2.8 |
| Privacy, consent & governance12% of capability | 4.0 | 3.0 |
| Audience analytics & reporting10% of capability | 3.0 | 2.8 |
| Performance & real-time scale10% of capability | 2.8 | 3.5 |
| Integrations8% of capability | 3.5 | 3.4 |
| Ad-ops usability6% of capability | 3.8 | 3.0 |
| Capability45% of composite | 3.9 | 3.1 |
| Publisher fit40% of composite | 4.5 | 3.0 |
| Total cost of ownership15% of composite | 2.5 | 2.3 |
Cost of ownership
| Sub-score | Lotame (Epsilon/Publicis) | OnAudience |
|---|---|---|
| Pricing transparency | 1.6 | 1.0 |
| Entry cost | 1.6 | 1.0 |
| Implementation cost | 2.3 | 2.5 |
| Hidden-fee risk | 3.9 | 3.0 |
| Ongoing cost | 3.1 | 3.8 |
Lotame (Epsilon/Publicis) pricing
Enterprise custom pricing based on data volume, identity requirements, and feature scale; typically managed via sales contract.
OnAudience pricing
Custom pricing; contact the vendor for a quote.
What users say
Lotame (Epsilon/Publicis)
3 positive · 3 neutral · 1 negative
OnAudience
6 positive · 3 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Lotame (Epsilon/Publicis) scores 3.9 and OnAudience scores 3.0 in Benchmark Grid's independent Best Data Management Platforms benchmark (benchmarkgrid.com/vs/lotame-epsilon-publicis/onaudience, verified Nov 11, 2026)
Common questions
How do Lotame (Epsilon/Publicis) and OnAudience differ?
Lotame (Epsilon/Publicis) is stronger on cookieless & identity readiness (4.7 vs 2.8), activation & monetisation (4.5 vs 3.0), first-party data collection & onboarding (4.0 vs 3.0) and privacy, consent & governance (4.0 vs 3.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Lotame (Epsilon/Publicis) or OnAudience?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Lotame (Epsilon/Publicis) scores 2.5/5 and OnAudience scores 2.3/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Data Management Platforms. See alternatives to Lotame (Epsilon/Publicis) or alternatives to OnAudience.
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Where to next
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