Head to head · Best Video Monetization Platforms
Meta Audience Network vs Nexxen
Meta Audience Network and Nexxen score within 0.2 of each other, so the decision comes down to fit rather than quality.
| Criterion | Meta Audience NetworkFair Fit | NexxenFair Fit |
|---|---|---|
| Overall score | 3.3 | 3.3 |
| Capability45% of composite | 3.5 | 3.4 |
| Publisher fit40% of composite | 3.0 | 4.0— higher score for Nexxen |
| Total cost of ownership15% of composite | 3.4— higher score for Meta Audience Network | 1.2 |
| Best for | Small, Mid-Market, Enterprise | Enterprise |
| Pricing | Revenue share (CPM) | Custom programmatic pricing; typically based on a percentage of ad spend (take rate) or platform licensing fees. |
Meta Audience Network
- Access to Facebook/Meta's enormous advertiser demand pool
- Advanced audience targeting using Meta's first-party data
- Strong CPMs for US and major market audiences
- Requires compliance with Meta's publisher policies — strict and can change
- Privacy concerns around Meta data integration
- CPMs outside US and Europe significantly lower
Nexxen
- Connects publishers with prime advertisers through programmatic advertising
- CTRL self-service platform for inventory packaging and selling
- Spearad platform for granular ad experience customization (break length, slots, pricing)
- Only supports AVOD — no SVOD or TVOD
- Requires publishers to forego other video players during its term
- Takes ~30% cut of ad inventory — significantly higher than some competitors
Common questions
Is Meta Audience Network or Nexxen better?
Meta Audience Network and Nexxen score within 0.2 of each other, so the decision comes down to fit rather than quality. Meta Audience Network scores 3.3/5 and Nexxen scores 3.3/5 on Benchmark Grid's independent assessment. Scores are set editorially by SODP against published criteria and cannot be purchased.
Which is cheaper, Meta Audience Network or Nexxen?
On total cost of ownership — which covers pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Meta Audience Network scores 3.4/5 and Nexxen scores 1.2/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed across 12 criteria grouped into Capability (45% of the composite), Publisher Fit (40%) and Total Cost of Ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or rankings.
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Both tools are scored in Best Video Monetization Platforms. See alternatives to Meta Audience Network or alternatives to Nexxen.
