Head to head · Best Video Monetization Platforms
Meta Audience Network vs Target Video
Target Video scores higher overall (3.7 vs 3.3), but the right pick depends on which dimension matters most to you.
| Criterion | Meta Audience NetworkFair Fit | Target VideoFair Fit |
|---|---|---|
| Overall score | 3.3 | 3.7— higher score for Target Video |
| Capability45% of composite | 3.5 | 3.6— higher score for Target Video |
| Publisher fit40% of composite | 3.0 | 4.5— higher score for Target Video |
| Total cost of ownership15% of composite | 3.4— higher score for Meta Audience Network | 2.0 |
| Best for | Small, Mid-Market, Enterprise | Mid-Market, Enterprise |
| Pricing | Revenue share (CPM) | Offers a free 15-day trial with 100,000 impressions and 500GB bandwidth; paid enterprise plans use custom pricing or revenue-share models. |
Meta Audience Network
- Access to Facebook/Meta's enormous advertiser demand pool
- Advanced audience targeting using Meta's first-party data
- Strong CPMs for US and major market audiences
- Requires compliance with Meta's publisher policies — strict and can change
- Privacy concerns around Meta data integration
- CPMs outside US and Europe significantly lower
Target Video
- Comprehensive video monetization options
- User-friendly interface
- Strong customer support
- No free trial available
- Pricing can be unclear
- Limited customization options for some features
Common questions
Is Meta Audience Network or Target Video better?
Target Video scores higher overall (3.7 vs 3.3), but the right pick depends on which dimension matters most to you. Meta Audience Network scores 3.3/5 and Target Video scores 3.7/5 on Benchmark Grid's independent assessment. Scores are set editorially by SODP against published criteria and cannot be purchased.
Which is cheaper, Meta Audience Network or Target Video?
On total cost of ownership — which covers pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Meta Audience Network scores 3.4/5 and Target Video scores 2.0/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed across 12 criteria grouped into Capability (45% of the composite), Publisher Fit (40%) and Total Cost of Ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or rankings.
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Both tools are scored in Best Video Monetization Platforms. See alternatives to Meta Audience Network or alternatives to Target Video.
