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MobiLoud vs Publuu

Last verified Oct 19, 2026

At a glance

  • MobiLoud scores 3.7/5 and Publuu scores 2.0/5 in Benchmark Grid's independent mobile magazine apps benchmark, both assessed on the same 10 criteria.
  • The widest gaps are entitlements & subscription integration (MobiLoud 3.0, Publuu 0.0) and app store compliance & updates (MobiLoud 4.7, Publuu 1.8).
  • Both are built for small and mid-market publishers.
  • On total cost of ownership MobiLoud scores 2.7 and Publuu 3.5 (higher means better value, not a lower price).
  • In our tracking 7 publishers use MobiLoud and 1 use Publuu.
  • Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.

Where they differ

MobiLoud is stronger on entitlements & subscription integration (3.0 vs 0.0), app store compliance & updates (4.7 vs 1.8), integrations & API (3.8 vs 2.0) and monetisation (3.2 vs 1.5).

Which one fits

Choose MobiLoud if…

  • You publish at small and mid-market scale.
  • You weight entitlements & subscription integration, app store compliance & updates and integrations & API heavily — MobiLoud leads on those in this benchmark.

Choose Publuu if…

  • You publish at small and mid-market scale.
  • You weight analytics and security & privacy heavily — Publuu leads on those in this benchmark.

Also weighing these

The nearest-scored tools to MobiLoud and Publuu in this benchmark, listed A to Z.

All 6 scored tools are in Best Mobile Magazine Apps.

Who uses them

Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.

Head to head

CriterionMobiLoudPubluu
Monetisation14% of capability3.21.5
Reader experience14% of capability4.22.5
Content management & publishing workflow12% of capability4.63.0
Analytics10% of capability2.43.5
Entitlements & subscription integration10% of capability3.00.0
Platform coverage10% of capability4.53.0
App store compliance & updates8% of capability4.71.8
Integrations & API8% of capability3.82.0
Push & engagement tools8% of capability4.43.0
Security & privacy6% of capability2.03.0
Capability45% of composite3.72.3
Publisher fit40% of composite4.01.0
Total cost of ownership15% of composite2.73.5

Cost of ownership

Sub-scoreMobiLoudPubluu
Pricing transparency4.53.8
Entry cost1.03.8
Implementation cost3.03.8
Hidden-fee risk2.52.7
Ongoing cost2.53.4

MobiLoud pricing

Growth $799/mo (5,000 MAU, $100 per extra 1,000), Business $1,499/mo (10,000 MAU, $50 per extra 1,000), Enterprise custom; 15% off annual billing; OneSignal and app store developer accounts billed separately.

Publuu pricing

Free 14-day trial; paid tiers include Basic ($7/mo), Optimum ($24/mo), Professional ($49/mo), and Premium ($89/mo).

What users say

MobiLoud

5 positive · 8 neutral · 2 negative

Publuu

7 positive · 14 neutral · 3 negative

Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.

MobiLoud scores 3.7 and Publuu scores 2.0 in Benchmark Grid's independent Best Mobile Magazine Apps benchmark (benchmarkgrid.com/vs/mobiloud/publuu, verified Oct 19, 2026)

Common questions

How do MobiLoud and Publuu differ?

MobiLoud is stronger on entitlements & subscription integration (3.0 vs 0.0), app store compliance & updates (4.7 vs 1.8), integrations & API (3.8 vs 2.0) and monetisation (3.2 vs 1.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.

Which is cheaper, MobiLoud or Publuu?

On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — MobiLoud scores 2.7/5 and Publuu scores 3.5/5. A higher score means better value, not a lower sticker price.

How are these scores calculated?

Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.

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Both tools are scored in Best Mobile Magazine Apps. See alternatives to MobiLoud or alternatives to Publuu.

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