Head to head · Best Video Monetization Platforms
Open.Video vs Primis
Primis scores higher overall (3.5 vs 3.3), but the right pick depends on which dimension matters most to you.
| Criterion | Open.VideoFair Fit | PrimisFair Fit |
|---|---|---|
| Overall score | 3.3 | 3.5— higher score for Primis |
| Capability45% of composite | 2.9 | 3.3— higher score for Primis |
| Publisher fit40% of composite | 3.5 | 4.0— higher score for Primis |
| Total cost of ownership15% of composite | 4.1— higher score for Open.Video | 3.0 |
| Best for | Small, Mid-Market | Mid-Market, Enterprise |
| Pricing | No upfront subscription fee; platform access is provided through the Ezoic ecosystem with optional programmatic ad monetization. | Custom pricing based on a revenue-share model for publishers. |
Open.Video
- Content syndication generates video views and revenue beyond own site
- Revenue earned both from own-site video and syndicated content
- Integrated with Ezoic platform for enrolled publishers
- Only accessible within Ezoic ecosystem
- Content syndication means less control over where your videos appear
- Revenue per syndicated view is low
Primis
- Highly versatile — meets needs of both video and non-video content creators
- Easy integration with cut-and-paste code and API
- Automatic ad network connection for immediate monetization
- Only supports AVOD — no SVOD or TVOD mentioned
- Revenue-share model means ongoing cost proportional to ad revenue
- Less control over which specific ads are served (automated ad network)
Common questions
Is Open.Video or Primis better?
Primis scores higher overall (3.5 vs 3.3), but the right pick depends on which dimension matters most to you. Open.Video scores 3.3/5 and Primis scores 3.5/5 on Benchmark Grid's independent assessment. Scores are set editorially by SODP against published criteria and cannot be purchased.
Which is cheaper, Open.Video or Primis?
On total cost of ownership — which covers pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Open.Video scores 4.1/5 and Primis scores 3.0/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed across 12 criteria grouped into Capability (45% of the composite), Publisher Fit (40%) and Total Cost of Ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or rankings.
Still deciding?
Answer four questions about your publication and we'll recommend a full stack — with the reasoning for each pick and what it will cost.
Both tools are scored in Best Video Monetization Platforms. See alternatives to Open.Video or alternatives to Primis.
