Head to head · Best Native Ad Networks for Publishers
Sharethrough vs Teads
Teads scores higher overall (3.8 vs 3.5), but the right pick depends on which dimension matters most to you.
| Criterion | SharethroughFair Fit | TeadsStrong Choice |
|---|---|---|
| Overall score | 3.5 | 3.8— higher score for Teads |
| Capability45% of composite | 3.5 | 3.8— higher score for Teads |
| Publisher fit40% of composite | 4.0 | 4.5— higher score for Teads |
| Total cost of ownership15% of composite | 2.5— higher score for Sharethrough | 2.0 |
| Best for | Mid-Market, Enterprise | Mid-Market, Enterprise |
| Pricing | Standard SSP fee/rev-share | Custom enterprise pricing typically based on CPM (Cost Per Mille) or CPCV (Cost Per Completed View) models; includes performance-based outcome options. |
Sharethrough
- Excellent rendering quality
- Broad DSP demand
- Easy integration
- Lower margins than direct sales
- Dependence on programmatic trends
- Strict quality requirements
Teads
- Only requires one ads.txt to get started
- All demand is unique
- Adheres to Coalition of Better Ads standards
- Bit of a learning curve
- Support limited to an account manager or FAQs
Common questions
Is Sharethrough or Teads better?
Teads scores higher overall (3.8 vs 3.5), but the right pick depends on which dimension matters most to you. Sharethrough scores 3.5/5 and Teads scores 3.8/5 on Benchmark Grid's independent assessment. Scores are set editorially by SODP against published criteria and cannot be purchased.
Which is cheaper, Sharethrough or Teads?
On total cost of ownership — which covers pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Sharethrough scores 2.5/5 and Teads scores 2.0/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed across 12 criteria grouped into Capability (45% of the composite), Publisher Fit (40%) and Total Cost of Ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or rankings.
Still deciding?
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Both tools are scored in Best Native Ad Networks for Publishers. See alternatives to Sharethrough or alternatives to Teads.
