Best Ad Networks for Publishers
Google AdX (via GAM) alternatives
8 tools scored in the same category. 5 score higher than Google AdX (via GAM)'s 4.0/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
Before you switch — what Google AdX (via GAM) does well
- Access to premium advertiser demand typically offering significantly higher CPMs
- Publishers utilizing AdX's dynamic flooring, Google Open Bidding, and preferred deals can expect 20-50% revenue increases
- Seamless integration within Google Ad Manager allows unified management of direct sales and programmatic inventory
And where it was marked down
- Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively
- Significantly more challenging and complex to manage and optimize
- Access through third-party MCM partners typically costs 10-20% of monthly AdX revenue
Monetize website content through automated high-quality ads targeted to your specific digital audience
Scores 0.3 higher than Google AdX (via GAM)
AI-powered revenue infrastructure platform optimizing monetization and user experience for digital publishers
Scores 0.3 higher than Google AdX (via GAM)
A comprehensive platform for publishers to maximize revenue through advertising, commerce, and data-driven insights.
Scores 0.1 higher than Google AdX (via GAM)
A leading digital media platform providing elite ad monetization, audience growth tools, and AI infrastructure. (Now: Originally founded as AdThrive; rebranded to Raptive in April 2023 to unify CafeMedia and AdThrive under a single identity focused on the creator economy.)
Scores 0.1 higher than Google AdX (via GAM)
Independent omnichannel programmatic exchange for premium publishers to maximize advertising revenue
Scores 0.1 higher than Google AdX (via GAM)
A full-service ad management platform optimizing revenue through lifestyle-focused programmatic advertising
Scores level with Google AdX (via GAM)
A comprehensive revenue amplification platform for digital publishers to maximize ad yield through AI and automation. (Now: Playwire was acquired by the Dutch media and technology company Azerion in 2022, though it continues to operate and market under its original brand name.)
Scores level with Google AdX (via GAM)
AI-driven ad operations platform for maximizing revenue through header bidding and fraud protection
Scores level with Google AdX (via GAM)
Common questions
What is the best alternative to Google AdX (via GAM)?
On Benchmark Grid's independent scoring, Google AdSense is the highest-scoring alternative in Best Ad Networks for Publishers at 4.3/5, against Google AdX (via GAM) at 4.0/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Google AdX (via GAM)?
Our editors flagged: Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively; Significantly more challenging and complex to manage and optimize; Access through third-party MCM partners typically costs 10-20% of monthly AdX revenue. Whether those matter depends on your setup — many publishers run Google AdX (via GAM) successfully despite them.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
