Best Native Ad Networks for Publishers
MGID alternatives
8 tools scored in the same category. 4 score higher than MGID's 3.8/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
Before you switch — what MGID does well
- MGID smart widget offers high degree of design flexibility
- Detailed audience targeting
- Internal and external content recirculation
And where it was marked down
- Questionable customer support
The world's leading native advertising and content recommendation platform for premium publishers and advertisers. (Now: Revcontent was acquired in June 2021 by an investment group led by Star Mountain Capital and Capital Dynamics; it continues to operate under the Revcontent brand.)
Scores 0.4 higher than MGID
A leading creative SSP that orchestrates programmatic native, video, and CTV advertising via agentic AI intelligence. (Now: TripleLift was acquired by Vista Equity Partners in March 2021 for approximately $1.4 billion. It continues to operate under its original brand.)
Scores 0.4 higher than MGID
Independent end-to-end media platform for unified ad serving and programmatic native monetization
Scores 0.3 higher than MGID
The global omnichannel outcomes platform for high-impact video, CTV, and AI-driven advertising on the open internet. (Now: Merged with Outbrain in early 2025; the resulting entity chose to retain and operate under the 'Teads' brand name for its global operations and public listing.)
Scores 0.2 higher than MGID
A premium native advertising platform for high-income business and finance audiences
Scores level with MGID
Enhancing the programmatic ecosystem with human-centric native advertising.
Scores 0.1 lower than MGID
A leading discovery platform powering content recommendations and AI-driven performance advertising across the open web.
Scores 0.1 lower than MGID
High-quality native advertising and content discovery for premium publishers and brands
Scores 0.2 lower than MGID
Common questions
What is the best alternative to MGID?
On Benchmark Grid's independent scoring, Revcontent is the highest-scoring alternative in Best Native Ad Networks for Publishers at 4.2/5, against MGID at 3.8/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from MGID?
Our editors flagged: Questionable customer support. Whether those matter depends on your setup — many publishers run MGID successfully despite them.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
