Best Native Ad Networks for Publishers
Taboola alternatives
8 tools scored in the same category. 2 score higher than Taboola's 4.0/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
Before you switch — what Taboola does well
- Campaign set up is straightforward
- Easy-to-use interface
- Several targeting options
And where it was marked down
- Lacks performance whitelisting
- Creative approval process lacks clarity
The world's leading native advertising and content recommendation platform for premium publishers and advertisers. (Now: Revcontent was acquired in June 2021 by an investment group led by Star Mountain Capital and Capital Dynamics; it continues to operate under the Revcontent brand.)
Scores 0.1 higher than Taboola
A leading creative SSP that orchestrates programmatic native, video, and CTV advertising via agentic AI intelligence. (Now: TripleLift was acquired by Vista Equity Partners in March 2021 for approximately $1.4 billion. It continues to operate under its original brand.)
Scores 0.1 higher than Taboola
Independent end-to-end media platform for unified ad serving and programmatic native monetization
Scores 0.1 lower than Taboola
The global omnichannel outcomes platform for high-impact video, CTV, and AI-driven advertising on the open internet. (Now: Merged with Outbrain in early 2025; the resulting entity chose to retain and operate under the 'Teads' brand name for its global operations and public listing.)
Scores 0.2 lower than Taboola
A premium native advertising platform for high-income business and finance audiences
Scores 0.3 lower than Taboola
Global native advertising platform driving publisher revenue and brand performance via AI-driven targeting
Scores 0.3 lower than Taboola
Family-centric advertising platform leveraging first-party location data for premium publisher reach
Scores 0.4 lower than Taboola
Enhancing the programmatic ecosystem with human-centric native advertising.
Scores 0.5 lower than Taboola
Common questions
What is the best alternative to Taboola?
On Benchmark Grid's independent scoring, Revcontent is the highest-scoring alternative in Best Native Ad Networks for Publishers at 4.1/5, against Taboola at 4.0/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Taboola?
Our editors flagged: Lacks performance whitelisting; Creative approval process lacks clarity. Whether those matter depends on your setup — many publishers run Taboola successfully despite them.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
