Blockthrough
A leading adblock revenue recovery platform using the Acceptable Ads Standard
Best for mid-market and enterprise publishers.
Summary review · Last verified Oct 15, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 4.1 / 5
- Tier
- Strong Choice
- Pricing model
- Revenue-share model based on incrementa…
- Type
- Adblock recovery
- Hosting
- SaaS
- Publishers using it
- 46
- Founded
- 2015
- HQ
- Toronto, Canada
- Headcount
- 22
At a glance
- Blockthrough scores 4.1/5 (Strong Choice) in Benchmark Grid's independent adblock recovery software benchmark, assessed on 10 published criteria.
- It is built for mid-market and enterprise publishers.
- Strongest on Acceptable Ads & consent-compliant delivery (4.8) and Ad stack compatibility (4.5); weakest on Alternative monetisation for blockers (1.5).
- Pricing: Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required.
- 46 publishers in our tracking use Blockthrough, from ads.txt files, page code and public case studies.
- Scores last verified 15 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, July 2026: Acquisition info applied to tagline. Web data applied.
Blockthrough helps publishers monetize ad-blocking audiences through a certified network that serves non-intrusive ads while maintaining a positive user experience for enterprise publishers.
Blockthrough is a premium adblock recovery solution built specifically for mid-market and enterprise digital publishers who lose significant revenue to ad-filtering software. By leveraging the Acceptable Ads Standard, the platform identifies users with active adblockers and serves them lightweight, non-intrusive advertisements. This approach allows publishers to recoup lost programmatic revenue without resorting to aggressive anti-adblock walls that might damage the user relationship or decrease site traffic.
The platform's primary strength lies in its seamless integration and its status as an industry leader. With a simple single-line JavaScript deployment and built-in support for Header Bidding and Google Ad Manager, it minimizes the technical burden on ad operations teams. Furthermore, its massive demand pool and automated yield optimization ensure that publishers achieve high fill rates and competitive CPMs, often outperforming other recovery methods that lack such a robust demand ecosystem.
However, potential users should be aware of certain technical limitations regarding total coverage. Since the tool relies on the Acceptable Ads framework, its effectiveness is primarily focused on blockers like Adblock Plus; more aggressive blockers or those that ignore the whitelist may still prevent ads from appearing. Additionally, the revenue-share pricing model, while reducing upfront risk, can become expensive for high-volume publishers compared to flat-fee alternatives.
Score breakdown
4.1 = 0.45 × 3.71 capability + 0.40 × 4.90 publisher fit + 0.15 × 3.20 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
The tool provides solid revenue recovery through the Acceptable Ads network but is limited by its reliance on specific ad-blocking providers.
16% of capability · What we check: Share of ad-blocked impressions recovered and the revenue that returns.
A small script detects ad blockers and Acceptable Ads consent and measures block rates. It works inside Acceptable Ads rather than evading filter lists, and publishes no accuracy figures.
12% of capability · What we check: How reliably blockers are detected and how well detection survives filter-list updates.
The platform is officially backed by the Acceptable Ads Committee and serves as a primary standard-bearer for compliant delivery.
12% of capability · What we check: Delivery that follows the Acceptable Ads standard and respects consent choices.
The product prioritizes non-intrusive ads that comply with industry standards to minimize disruption for the reader.
12% of capability · What we check: Quality of messaging, allow-list flows and walls shown to readers using blockers.
The tool focuses exclusively on ad-based recovery and lacks options for subscriptions or direct reader contributions.
10% of capability · What we check: Options to earn from blocking readers without ads: subscriptions, contributions, micropayments.
The platform offers excellent compatibility with major industry tools including Google Ad Manager and Header Bidding stacks.
10% of capability · What we check: Works with GAM, Prebid and existing SSPs without rebuilding the ad setup.
A robust dashboard provides granular data on visitor counts, disable rates, and revenue metrics for audit purposes.
10% of capability · What we check: Block rate, recovered impressions and revenue reporting that can be audited.
The detection script is about 2-5kb. The 260-530kb recovery script loads only for Acceptable Ads users, with roughly 800ms auctions measured across four test sites.
8% of capability · What we check: Script weight and effect on load time and Core Web Vitals.
Integration is simplified through a single-line JavaScript implementation designed for rapid deployment.
6% of capability · What we check: Time and technical work to deploy and maintain.
The reliance on the Acceptable Ads framework aligns with standard industry privacy norms, though specific ePrivacy compliance methods are not detailed.
4% of capability · What we check: Detection methods that comply with EU ePrivacy rules on scanning a reader's device.
Blockthrough scores 4.1/5 in Benchmark Grid's independent Best Adblock Recovery Software benchmark (benchmarkgrid.com/best-adblock-recovery-software/blockthrough, verified Oct 15, 2026)
Strengths & limitations
Strengths
- Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program
- Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex
- Single line of JavaScript for easy integration
- Comprehensive adblock analytics suite (visitor count, disable rate, revenue lost)
- Third-party data onboarding capability
- Backed by the Acceptable Ads Committee (AAC) framework
Limitations
- Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it
- Pricing not publicly disclosed
- Less effective stress test performance compared to others on the list
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list.
By publisher size
By content vertical
Publishers running Blockthrough46
- AccuWeatherEnterprise· News
- Boston Globe MediaEnterprise· News
- CNNEnterprise· News
- Future plcEnterprise· News
- LA NACIONEnterprise· News
- MSNEnterprise· News
- StuffEnterprise· News
- The Anderson Independent-MailEnterprise· News
- The Motley FoolEnterprise· Personal Finance
- The Philadelphia InquirerEnterprise· News
- The TennesseanEnterprise· News
- Toronto StarEnterprise· News
Cost of ownership
Pricing
Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users report mixed experiences, balancing effective revenue recovery and improved UX against concerns regarding complex implementation, potential performance impacts, and security alerts related to their ad-serving scripts.
Sources: Reddit 64% · Trade press 21% · Blog 7% · Product Hunt 7%
Most discussed
Recent quotes
"By the third month Blockthrough recovered more than $50,000 in monthly revenue for Publisher Collective. In all the company recovered more than $1.2 million in incremental revenue, which it passed back to partners and increased RPMs."
Positive·Trade press·3y ago·via Publisher Collective
"Eyeo’s desire to build trust with the sell side is another reason Blockthrough, which already has direct relationships with a large group of publishers, was appealing."
Positive·Blog·3y ago·via AdExchanger
"Recovering ad blocked ad revenue and fixing UX for users"
Positive·Product Hunt·9y ago
"Bitdefender gravityzone has falgged this URL as malicious on a couple PCs I manage... u/coomzee has found a requester chain leading these site requests to be triggered by btloader[.]com (Blockthrough is a an adblock revenue recovery.)"
Negative·Reddit·1y ago
"One cool thing about Blockthrough, because the technology doesn’t slowdown the computer as much, they don’t use as much energy. Blockthrough actually lowers the carbon footprint of a web page."
Positive·Trade press·4y ago·via MediaPost
14 mentions from 4 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind Blockthrough
Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2015
- Employees
- 22
- Headquarters
- Toronto, Canada
- Ownership
- Privately Held
Compare Blockthrough
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is Blockthrough scored?
Blockthrough scores 4.1 out of 5 in Benchmark Grid's independent Best Adblock Recovery Software benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are recovery rate & revenue recovered (16%), detection accuracy & circumvention resilience (12%) and acceptable ads & consent-compliant delivery (12%). Vendors cannot pay for a score.
What size publisher is Blockthrough built for?
Blockthrough is built for mid-market publishers and enterprise publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does Blockthrough cost?
Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required. Our cost-of-ownership score is 3.2/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses Blockthrough?
We have evidenced 46 publishers running Blockthrough. Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can Blockthrough pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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