ScalePost
AI visibility measurement showing which AI answers cite your content
Best for small and mid-market publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 11 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 3.2 / 5
- Tier
- Marginal Fit
- Pricing model
- Subscription pricing on request.
- Type
- AI visibility analytics
- Headcount
- 7
At a glance
- ScalePost scores 3.2/5 (Marginal Fit) in Benchmark Grid's independent bot & AI crawler analytics benchmark, assessed on 11 published criteria.
- It is built for small and mid-market publishers.
- Strongest on Crawler Identification & Classification (3.8) and Traffic Visibility & Coverage (3.8); weakest on Access Control & Policy Enforcement (1.2).
- Pricing: Subscription pricing on request.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update: 19 Oct 2026 accuracy audit: removed prompt-tracking claim (vendor uses CDN logs); integrations now Fastly, Cloudflare and Akamai; deal-pricing evidence credited.
Measures how publisher and brand content appears inside AI answers — what is cited, by whom and how often — and identifies the publishers driving a brand’s AI visibility. Works through first-party Fastly, Cloudflare and Akamai CDN integrations.
Score breakdown
3.2 = 0.45 × 2.97 capability + 0.40 × 4.00 publisher fit + 0.15 × 1.90 cost
Σ (criterion rating × weight) across 11 criteria · scale 1 (poor) → 5 (excellent)
The tool specializes in monitoring AI crawler traffic and providing domain-level attribution.
11% of capability · What we check: The tool accurately labels incoming requests by distinguishing between beneficial search bots, malicious scrapers, and specific AI training crawlers.
Reads what AI systems actually fetch from publisher CDN logs and tags each citation to the URL, brand and AI surface, rather than sampling prompts.
11% of capability · What we check: The dashboard displays all incoming bot traffic across the entire web property without excluding any domains or subdirectories.
Provides clear comparative analytics regarding competitive presence in AI models.
10% of capability · What we check: The system provides specific data regarding which AI models or companies are accessing content and the volume of requests.
The tool explicitly lacks mechanisms for traffic control, enforcement, or access management.
10% of capability · What we check: Administrators can block or allow specific bots from accessing sensitive content via granular rules or automated policy settings.
Provides verified per-advertiser influence reports publishers can use to price affiliate, sponsored and direct deals, but no transaction or licensing layer.
10% of capability · What we check: The platform tracks usage data required to facilitate financial agreements or licensing deals between publishers and AI companies.
Features focus on publisher and domain attribution, though they lack deeper editorial workflow integrations.
9% of capability · What we check: The tool generates clear summaries showing how AI traffic impacts the publisher’s unique content library and specific business metrics.
First-party CDN integrations with Fastly, Cloudflare and Akamai, with results delivered as dashboards and verified reports.
9% of capability · What we check: Users can programmatically pull raw log data or aggregated analytics reports into external business intelligence tools via APIs.
Runs at the CDN layer through Fastly, Cloudflare and Akamai integrations, reading log data rather than adding page scripts.
9% of capability · What we check: The solution processes high volumes of incoming traffic logs without causing latency or downtime on the publisher's main website.
Offers monitoring of traffic but lacks active governance or blocking capabilities for search bots.
8% of capability · What we check: The software allows users to manage and optimize how common search engines index site content versus unauthorized third-party crawlers.
Provides basic visibility metrics, though documentation on data privacy handling remains standard.
7% of capability · What we check: The platform ensures all tracking activities adhere to global data protection regulations like GDPR and CCPA regarding visitor information.
CDN-level integrations allow deployment without page changes for sites on Fastly, Cloudflare or Akamai.
6% of capability · What we check: The system achieves full operational status and provides actionable insights within one business day of initial installation.
ScalePost scores 3.2/5 in Benchmark Grid's independent Best Bot & AI Crawler Analytics for Publishers benchmark (benchmarkgrid.com/best-bot-ai-crawler-analytics-for-publishers/scalepost, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Measures AI citation rather than only crawl volume
- Useful for both publishers and the brands they sell to
Limitations
- Visibility measurement rather than traffic control or enforcement
- No access management or licensing layer
Who uses it
We haven't detected any publishers running ScalePost yet.
Cost of ownership
Pricing
Subscription pricing on request.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users appreciate the platform’s low-friction onboarding and effective AI monetization tools, though they express concerns regarding data transparency, limited publisher visibility, and a lack of accessible public pricing.
Sources: Podcast 33% · Trade press 33% · X 11% · Blog 11% · Reddit 11%
Most discussed
Recent quotes
"ScalePost's aggregation model lowers operational friction. A publisher integrates once and reaches all participating AI buyers"
Positive·Blog·via Presenc AI
"ScalePost helps publishers monetize data that might otherwise be scraped by AI bots from firms like Google, OpenAI and Perplexity."
Positive·X·via Adweek
9 mentions from 5 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind ScalePost
Company facts come from an independent business-data record rather than the vendor's own site.
- Employees
- 7
- Ownership
- Privately Held
Compare ScalePost
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is ScalePost scored?
ScalePost scores 3.2 out of 5 in Benchmark Grid's independent Best Bot & AI Crawler Analytics for Publishers benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 11 criteria; the heaviest are crawler identification & classification (11%), traffic visibility & coverage (11%) and ai traffic reporting & analytics (10%). Vendors cannot pay for a score.
What size publisher is ScalePost built for?
ScalePost is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does ScalePost cost?
Subscription pricing on request. Our cost-of-ownership score is 1.9/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Can ScalePost pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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