Up to 4 at once.
| Criteria | Google AdX (via GAM) | MonetizeMore |
|---|---|---|
| Weighted Score | 4.0/5 | 4.1/5 |
| Pricing | Free 'Small Business' tier available for up to 90-200 million monthly impressions; Ad Manager 360 requires custom enterprise pricing. | Revenue-share model based on ad revenue uplift; full-service qualification requires at least $5,000 in monthly ad revenue, with lower entry tiers available for narrower products. |
| Platform Type | Supply-side platform | Managed monetization |
| Revenue yield & RPM uplift | 4.8/5 | 4.6/5 |
| Demand access & header bidding | 4.7/5 | 4.5/5 |
| Ad quality & brand safety controls | 4.6/5 | 4.3/5 |
| Publisher control & transparency | 4.5/5 | 4.2/5 |
| Payment terms & reliability | 4.8/5 | 3.6/5 |
| Page speed & Core Web Vitals impact | 3.6/5 | 4.1/5 |
| Reporting & reconciliation | 4.5/5 | 3.8/5 |
| Integration & ad-ops workload | 2.0/5 | 4.4/5 |
| Eligibility & onboarding | 3.0/5 | 2.8/5 |
| Consent & privacy readiness | 4.6/5 | 3.6/5 |
| Strengths | ✓ Access to premium advertiser demand typically offering significantly higher CPMs ✓ Publishers utilizing AdX's dynamic flooring, Google Open Bidding, and preferred deals can expect 20-50% revenue increases | ✓ Publishers typically see 50-300% revenue increases compared to AdSense alone ✓ Full-service approach with hands-on ad ops support and custom optimization strategies |
| Limitations | ✗ Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively ✗ Significantly more challenging and complex to manage and optimize | ✗ Full-service eligibility requires at least $5,000 in monthly ad revenue, which limits smaller publishers ✗ Revenue performance is heavily dependent on the quality and responsiveness of the assigned ad ops support team |
Google AdX (via GAM)
4.0
Rating
★ 4.0/5
Pricing
Free 'Small Business' tier available for up to 90-200 million monthly impressions; Ad Manager 360 requires custom enterprise pricing.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
4.8
Demand access & header bidding
4.7
Ad quality & brand safety controls
4.6
Publisher control & transparency
4.5
Payment terms & reliability
4.8
Page speed & Core Web Vitals impact
3.6
Reporting & reconciliation
4.5
Integration & ad-ops workload
2.0
Eligibility & onboarding
3.0
Consent & privacy readiness
4.6
Strengths
✓ Access to premium advertiser demand typically offering significantly higher CPMs
✓ Publishers utilizing AdX's dynamic flooring, Google Open Bidding, and preferred deals can expect 20-50% revenue increases
Limitations
✗ Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively
✗ Significantly more challenging and complex to manage and optimize
MonetizeMore
4.1
Rating
★ 4.1/5
Pricing
Revenue-share model based on ad revenue uplift; full-service qualification requires at least $5,000 in monthly ad revenue, with lower entry tiers available for narrower products.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.5
Ad quality & brand safety controls
4.3
Publisher control & transparency
4.2
Payment terms & reliability
3.6
Page speed & Core Web Vitals impact
4.1
Reporting & reconciliation
3.8
Integration & ad-ops workload
4.4
Eligibility & onboarding
2.8
Consent & privacy readiness
3.6
Strengths
✓ Publishers typically see 50-300% revenue increases compared to AdSense alone
✓ Full-service approach with hands-on ad ops support and custom optimization strategies
Limitations
✗ Full-service eligibility requires at least $5,000 in monthly ad revenue, which limits smaller publishers
✗ Revenue performance is heavily dependent on the quality and responsiveness of the assigned ad ops support team
