Up to 4 at once.
| Criteria | Ezoic | Google AdX (via GAM) |
|---|---|---|
| Weighted Score | 4.3/5 | 4.0/5 |
| Pricing | Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI. | Free 'Small Business' tier available for up to 90-200 million monthly impressions; Ad Manager 360 requires custom enterprise pricing. |
| Platform Type | Managed monetization | Supply-side platform |
| Revenue yield & RPM uplift | 4.6/5 | 4.8/5 |
| Demand access & header bidding | 4.5/5 | 4.7/5 |
| Ad quality & brand safety controls | 3.0/5 | 4.6/5 |
| Publisher control & transparency | 3.0/5 | 4.5/5 |
| Payment terms & reliability | 4.2/5 | 4.8/5 |
| Page speed & Core Web Vitals impact | 4.6/5 | 3.6/5 |
| Reporting & reconciliation | 3.5/5 | 4.5/5 |
| Integration & ad-ops workload | 3.8/5 | 2.0/5 |
| Eligibility & onboarding | 4.2/5 | 3.0/5 |
| Consent & privacy readiness | 3.5/5 | 4.6/5 |
| Strengths | ✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features ✓ Automated AI testing reduces manual optimization work for publishers | ✓ Access to premium advertiser demand typically offering significantly higher CPMs ✓ Publishers utilizing AdX's dynamic flooring, Google Open Bidding, and preferred deals can expect 20-50% revenue increases |
| Limitations | ✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers ✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup | ✗ Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively ✗ Significantly more challenging and complex to manage and optimize |
Ezoic
4.3
Rating
★ 4.3/5
Pricing
Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.5
Ad quality & brand safety controls
3.0
Publisher control & transparency
3.0
Payment terms & reliability
4.2
Page speed & Core Web Vitals impact
4.6
Reporting & reconciliation
3.5
Integration & ad-ops workload
3.8
Eligibility & onboarding
4.2
Consent & privacy readiness
3.5
Strengths
✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features
✓ Automated AI testing reduces manual optimization work for publishers
Limitations
✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers
✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup
Google AdX (via GAM)
4.0
Rating
★ 4.0/5
Pricing
Free 'Small Business' tier available for up to 90-200 million monthly impressions; Ad Manager 360 requires custom enterprise pricing.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
4.8
Demand access & header bidding
4.7
Ad quality & brand safety controls
4.6
Publisher control & transparency
4.5
Payment terms & reliability
4.8
Page speed & Core Web Vitals impact
3.6
Reporting & reconciliation
4.5
Integration & ad-ops workload
2.0
Eligibility & onboarding
3.0
Consent & privacy readiness
4.6
Strengths
✓ Access to premium advertiser demand typically offering significantly higher CPMs
✓ Publishers utilizing AdX's dynamic flooring, Google Open Bidding, and preferred deals can expect 20-50% revenue increases
Limitations
✗ Requires an existing Google Ad Manager account and technical expertise to manage complex header bidding configurations effectively
✗ Significantly more challenging and complex to manage and optimize
