Up to 4 at once.
| Criteria | Ezoic | Freestar |
|---|---|---|
| Weighted Score | 4.3/5 | 3.8/5 |
| Pricing | Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI. | Operates on a transparent revenue-share model; custom enterprise pricing typically requires a minimum of 1M to 5M monthly pageviews and 12 months of historical traffic data. |
| Platform Type | Managed monetization | Managed monetization |
| Revenue yield & RPM uplift | 4.6/5 | 4.6/5 |
| Demand access & header bidding | 4.5/5 | 4.7/5 |
| Ad quality & brand safety controls | 3.0/5 | 4.5/5 |
| Publisher control & transparency | 3.0/5 | 3.0/5 |
| Payment terms & reliability | 4.2/5 | 2.5/5 |
| Page speed & Core Web Vitals impact | 4.6/5 | 3.0/5 |
| Reporting & reconciliation | 3.5/5 | 3.5/5 |
| Integration & ad-ops workload | 3.8/5 | 4.5/5 |
| Eligibility & onboarding | 4.2/5 | 1.5/5 |
| Consent & privacy readiness | 3.5/5 | 3.5/5 |
| Strengths | ✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features ✓ Automated AI testing reduces manual optimization work for publishers | ✓ Dedicated audience development team ✓ World-class yield management experts provide ongoing optimization |
| Limitations | ✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers ✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup | ✗ High traffic requirement (1M+ monthly pageviews and 12 months of history) excludes smaller publishers ✗ No published script weights or Core Web Vitals data |
Ezoic
4.3
Rating
★ 4.3/5
Pricing
Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.5
Ad quality & brand safety controls
3.0
Publisher control & transparency
3.0
Payment terms & reliability
4.2
Page speed & Core Web Vitals impact
4.6
Reporting & reconciliation
3.5
Integration & ad-ops workload
3.8
Eligibility & onboarding
4.2
Consent & privacy readiness
3.5
Strengths
✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features
✓ Automated AI testing reduces manual optimization work for publishers
Limitations
✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers
✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup
Freestar
3.8
Rating
★ 3.8/5
Pricing
Operates on a transparent revenue-share model; custom enterprise pricing typically requires a minimum of 1M to 5M monthly pageviews and 12 months of historical traffic data.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.7
Ad quality & brand safety controls
4.5
Publisher control & transparency
3.0
Payment terms & reliability
2.5
Page speed & Core Web Vitals impact
3.0
Reporting & reconciliation
3.5
Integration & ad-ops workload
4.5
Eligibility & onboarding
1.5
Consent & privacy readiness
3.5
Strengths
✓ Dedicated audience development team
✓ World-class yield management experts provide ongoing optimization
Limitations
✗ High traffic requirement (1M+ monthly pageviews and 12 months of history) excludes smaller publishers
✗ No published script weights or Core Web Vitals data
