Up to 4 at once.
| Criteria | Index Exchange | Publift |
|---|---|---|
| Weighted Score | 4.0/5 | 3.9/5 |
| Pricing | Custom revenue-share model based on a percentage of programmatic ad transactions. | Revenue share, not publicly disclosed. |
| Platform Type | Supply-side platform | Managed monetization |
| Revenue yield & RPM uplift | 4.6/5 | 4.6/5 |
| Demand access & header bidding | 4.8/5 | 4.6/5 |
| Ad quality & brand safety controls | 4.2/5 | 3.2/5 |
| Publisher control & transparency | 4.0/5 | 3.8/5 |
| Payment terms & reliability | 2.3/5 | 3.2/5 |
| Page speed & Core Web Vitals impact | 4.3/5 | 3.5/5 |
| Reporting & reconciliation | 4.0/5 | 3.8/5 |
| Integration & ad-ops workload | 2.2/5 | 4.2/5 |
| Eligibility & onboarding | 2.4/5 | 2.5/5 |
| Consent & privacy readiness | 4.5/5 | 3.8/5 |
| Strengths | ✓ Access to large spectrum of global premium demand through trusted DSP and agency partnerships ✓ Single-source monetization across display, video, CTV, mobile, and native formats | ✓ Publishers typically see 40-70% revenue uplift from managed header bidding ✓ Google Certified Publishing Partner and committed support |
| Limitations | ✗ Interface is not as user-friendly as other networks ✗ Steep learning curve when starting with the platform | ✗ Best suited for traffic from Tier 1 regions ✗ Revenue share model for some publishers is less attractive compared with fixed-fee alternatives |
Index Exchange
4.0
Rating
★ 4.0/5
Pricing
Custom revenue-share model based on a percentage of programmatic ad transactions.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.8
Ad quality & brand safety controls
4.2
Publisher control & transparency
4.0
Payment terms & reliability
2.3
Page speed & Core Web Vitals impact
4.3
Reporting & reconciliation
4.0
Integration & ad-ops workload
2.2
Eligibility & onboarding
2.4
Consent & privacy readiness
4.5
Strengths
✓ Access to large spectrum of global premium demand through trusted DSP and agency partnerships
✓ Single-source monetization across display, video, CTV, mobile, and native formats
Limitations
✗ Interface is not as user-friendly as other networks
✗ Steep learning curve when starting with the platform
Publift
3.9
Rating
★ 3.9/5
Pricing
Revenue share, not publicly disclosed.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.6
Ad quality & brand safety controls
3.2
Publisher control & transparency
3.8
Payment terms & reliability
3.2
Page speed & Core Web Vitals impact
3.5
Reporting & reconciliation
3.8
Integration & ad-ops workload
4.2
Eligibility & onboarding
2.5
Consent & privacy readiness
3.8
Strengths
✓ Publishers typically see 40-70% revenue uplift from managed header bidding
✓ Google Certified Publishing Partner and committed support
Limitations
✗ Best suited for traffic from Tier 1 regions
✗ Revenue share model for some publishers is less attractive compared with fixed-fee alternatives
