Up to 4 at once.
| Criteria | Index Exchange | Sovrn |
|---|---|---|
| Weighted Score | 4.0/5 | 3.9/5 |
| Pricing | Custom revenue-share model based on a percentage of programmatic ad transactions. | Primarily revenue-share based for ad exchange and commerce tools; custom enterprise pricing for data and SaaS solutions. |
| Platform Type | Supply-side platform | Supply-side platform |
| Revenue yield & RPM uplift | 4.6/5 | 3.4/5 |
| Demand access & header bidding | 4.8/5 | 4.2/5 |
| Ad quality & brand safety controls | 4.2/5 | 3.0/5 |
| Publisher control & transparency | 4.0/5 | 3.5/5 |
| Payment terms & reliability | 2.3/5 | 3.0/5 |
| Page speed & Core Web Vitals impact | 4.3/5 | 2.2/5 |
| Reporting & reconciliation | 4.0/5 | 3.7/5 |
| Integration & ad-ops workload | 2.2/5 | 4.0/5 |
| Eligibility & onboarding | 2.4/5 | 4.6/5 |
| Consent & privacy readiness | 4.5/5 | 3.5/5 |
| Strengths | ✓ Access to large spectrum of global premium demand through trusted DSP and agency partnerships ✓ Single-source monetization across display, video, CTV, mobile, and native formats | ✓ No minimum traffic requirement ✓ Multiple avenues of earning revenue - programmatic ads and affiliate monetization |
| Limitations | ✗ Interface is not as user-friendly as other networks ✗ Steep learning curve when starting with the platform | ✗ Lower eCPM rates for non-US traffic ✗ Most publishers are paid Net 60 (Net 45 available), slower than Net 30 networks |
Index Exchange
4.0
Rating
★ 4.0/5
Pricing
Custom revenue-share model based on a percentage of programmatic ad transactions.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.8
Ad quality & brand safety controls
4.2
Publisher control & transparency
4.0
Payment terms & reliability
2.3
Page speed & Core Web Vitals impact
4.3
Reporting & reconciliation
4.0
Integration & ad-ops workload
2.2
Eligibility & onboarding
2.4
Consent & privacy readiness
4.5
Strengths
✓ Access to large spectrum of global premium demand through trusted DSP and agency partnerships
✓ Single-source monetization across display, video, CTV, mobile, and native formats
Limitations
✗ Interface is not as user-friendly as other networks
✗ Steep learning curve when starting with the platform
Sovrn
3.9
Rating
★ 3.9/5
Pricing
Primarily revenue-share based for ad exchange and commerce tools; custom enterprise pricing for data and SaaS solutions.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
3.4
Demand access & header bidding
4.2
Ad quality & brand safety controls
3.0
Publisher control & transparency
3.5
Payment terms & reliability
3.0
Page speed & Core Web Vitals impact
2.2
Reporting & reconciliation
3.7
Integration & ad-ops workload
4.0
Eligibility & onboarding
4.6
Consent & privacy readiness
3.5
Strengths
✓ No minimum traffic requirement
✓ Multiple avenues of earning revenue - programmatic ads and affiliate monetization
Limitations
✗ Lower eCPM rates for non-US traffic
✗ Most publishers are paid Net 60 (Net 45 available), slower than Net 30 networks
