Up to 4 at once.
| Criteria | Muck Rack | Profound |
|---|---|---|
| Weighted Score | 2.8/5 | 2.5/5 |
| Pricing | Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons. | Custom; agency and enterprise plans |
| Platform Type | Media monitoring | SaaS |
| Source coverage | 4.2/5 | 3.2/5 |
| Accuracy & relevance filtering | 3.0/5 | 4.2/5 |
| AI answer & LLM citation tracking | 4.5/5 | 4.8/5 |
| Share of voice & competitive benchmarking | 3.2/5 | 4.5/5 |
| Reporting & dashboards | 4.1/5 | 4.0/5 |
| Content licensing & data compliance | 4.2/5 | 3.6/5 |
| Real-time alerting | 4.0/5 | 2.8/5 |
| Sentiment & portrayal analysis | 2.8/5 | 3.8/5 |
| Integrations & export | 3.0/5 | 3.8/5 |
| Usability | 4.6/5 | 3.8/5 |
| Strengths | ✓ Intuitive interface simplifies navigation and enhances user experience ✓ Access to a vast and up-to-date database of journalists and media outlets, facilitating targeted outreach | ✓ Deepest AI-visibility dataset on the market ✓ Dedicated Sentiment and FactCheck features for brand portrayal in AI answers |
| Limitations | ✗ Occasional inaccuracies in the media database, which can affect the precision of outreach efforts ✗ Limited coverage in specific areas may require supplementing with additional tools | ✗ Premium pricing ✗ Newer category with limited long-term review history |
Muck Rack
2.8
Rating
★ 2.8/5
Pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
Platform
Media monitoring
Scores
Source coverage
4.2
Accuracy & relevance filtering
3.0
AI answer & LLM citation tracking
4.5
Share of voice & competitive benchmarking
3.2
Reporting & dashboards
4.1
Content licensing & data compliance
4.2
Real-time alerting
4.0
Sentiment & portrayal analysis
2.8
Integrations & export
3.0
Usability
4.6
Strengths
✓ Intuitive interface simplifies navigation and enhances user experience
✓ Access to a vast and up-to-date database of journalists and media outlets, facilitating targeted outreach
Limitations
✗ Occasional inaccuracies in the media database, which can affect the precision of outreach efforts
✗ Limited coverage in specific areas may require supplementing with additional tools
Profound
2.5
Rating
★ 2.5/5
Pricing
Custom; agency and enterprise plans
Platform
SaaS
Scores
Source coverage
3.2
Accuracy & relevance filtering
4.2
AI answer & LLM citation tracking
4.8
Share of voice & competitive benchmarking
4.5
Reporting & dashboards
4.0
Content licensing & data compliance
3.6
Real-time alerting
2.8
Sentiment & portrayal analysis
3.8
Integrations & export
3.8
Usability
3.8
Strengths
✓ Deepest AI-visibility dataset on the market
✓ Dedicated Sentiment and FactCheck features for brand portrayal in AI answers
Limitations
✗ Premium pricing
✗ Newer category with limited long-term review history
