Up to 4 at once.
| Criteria | News Exposure | Profound |
|---|---|---|
| Weighted Score | 2.3/5 | 2.5/5 |
| Pricing | Custom pricing; quotes are provided based on specific monitoring needs, market reach, and reporting depth. | Custom; agency and enterprise plans |
| Platform Type | Media monitoring | SaaS |
| Source coverage | 4.6/5 | 3.2/5 |
| Accuracy & relevance filtering | 4.2/5 | 4.2/5 |
| AI answer & LLM citation tracking | 0.5/5 | 4.8/5 |
| Share of voice & competitive benchmarking | 2.8/5 | 4.5/5 |
| Reporting & dashboards | 4.0/5 | 4.0/5 |
| Content licensing & data compliance | 1.8/5 | 3.6/5 |
| Real-time alerting | 3.0/5 | 2.8/5 |
| Sentiment & portrayal analysis | 4.0/5 | 3.8/5 |
| Integrations & export | 2.0/5 | 3.8/5 |
| Usability | 2.6/5 | 3.8/5 |
| Strengths | ✓ Monitors a wide range of media outlets ✓ Digital clip archive back to 2004, with some HD archive content dating to 1984 | ✓ Deepest AI-visibility dataset on the market ✓ Dedicated Sentiment and FactCheck features for brand portrayal in AI answers |
| Limitations | ✗ Lack of upfront pricing information makes it challenging for potential clients to assess cost-effectiveness ✗ Some advanced services may incur extra charges | ✗ Premium pricing ✗ Newer category with limited long-term review history |
News Exposure
2.3
Rating
★ 2.3/5
Pricing
Custom pricing; quotes are provided based on specific monitoring needs, market reach, and reporting depth.
Platform
Media monitoring
Scores
Source coverage
4.6
Accuracy & relevance filtering
4.2
AI answer & LLM citation tracking
0.5
Share of voice & competitive benchmarking
2.8
Reporting & dashboards
4.0
Content licensing & data compliance
1.8
Real-time alerting
3.0
Sentiment & portrayal analysis
4.0
Integrations & export
2.0
Usability
2.6
Strengths
✓ Monitors a wide range of media outlets
✓ Digital clip archive back to 2004, with some HD archive content dating to 1984
Limitations
✗ Lack of upfront pricing information makes it challenging for potential clients to assess cost-effectiveness
✗ Some advanced services may incur extra charges
Profound
2.5
Rating
★ 2.3/5
Pricing
Custom; agency and enterprise plans
Platform
SaaS
Scores
Source coverage
3.2
Accuracy & relevance filtering
4.2
AI answer & LLM citation tracking
4.8
Share of voice & competitive benchmarking
4.5
Reporting & dashboards
4.0
Content licensing & data compliance
3.6
Real-time alerting
2.8
Sentiment & portrayal analysis
3.8
Integrations & export
3.8
Usability
3.8
Strengths
✓ Deepest AI-visibility dataset on the market
✓ Dedicated Sentiment and FactCheck features for brand portrayal in AI answers
Limitations
✗ Premium pricing
✗ Newer category with limited long-term review history
