Up to 4 at once.
| Criteria | Primis | VPlayed |
|---|---|---|
| Weighted Score | 3.6/5 | 3.8/5 |
| Pricing | Custom pricing based on a revenue-share model for publishers. | One-time licence ('pay once, own forever'); quote on request. |
| Platform Type | Video monetization | Video monetization |
| Ad revenue & fill | 4.2/5 | 3.2/5 |
| Player performance & page speed | 3.5/5 | 3.8/5 |
| Ad formats & delivery | 3.0/5 | 4.2/5 |
| Content monetisation models | 1.5/5 | 4.8/5 |
| Content control & brand safety | 3.5/5 | 4.5/5 |
| Analytics & reporting | 3.2/5 | 3.5/5 |
| Targeting & contextual | 4.0/5 | 3.8/5 |
| CMS & integration | 4.2/5 | 3.5/5 |
| Payment terms & reliability | 3.0/5 | 3.0/5 |
| Privacy & compliance | 3.0/5 | 4.0/5 |
| Strengths | ✓ Highly versatile — meets needs of both video and non-video content creators ✓ Easy integration with cut-and-paste code and API | ✓ Builds apps for Apple TV, Fire TV and smart TVs; customers include ABP News ✓ Supports all three monetization strategies: SVOD, TVOD, and AVOD |
| Limitations | ✗ Only supports AVOD — no SVOD or TVOD mentioned ✗ Revenue-share model means ongoing cost proportional to ad revenue | ✗ No transparent pricing — requires contacting sales team ✗ Premium positioning may be expensive for smaller publishers |
Primis
3.6
Rating
★ 3.6/5
Pricing
Custom pricing based on a revenue-share model for publishers.
Platform
Video monetization
Scores
Ad revenue & fill
4.2
Player performance & page speed
3.5
Ad formats & delivery
3.0
Content monetisation models
1.5
Content control & brand safety
3.5
Analytics & reporting
3.2
Targeting & contextual
4.0
CMS & integration
4.2
Payment terms & reliability
3.0
Privacy & compliance
3.0
Strengths
✓ Highly versatile — meets needs of both video and non-video content creators
✓ Easy integration with cut-and-paste code and API
Limitations
✗ Only supports AVOD — no SVOD or TVOD mentioned
✗ Revenue-share model means ongoing cost proportional to ad revenue
VPlayed
3.8
Rating
★ 3.7/5
Pricing
One-time licence ('pay once, own forever'); quote on request.
Platform
Video monetization
Scores
Ad revenue & fill
3.2
Player performance & page speed
3.8
Ad formats & delivery
4.2
Content monetisation models
4.8
Content control & brand safety
4.5
Analytics & reporting
3.5
Targeting & contextual
3.8
CMS & integration
3.5
Payment terms & reliability
3.0
Privacy & compliance
4.0
Strengths
✓ Builds apps for Apple TV, Fire TV and smart TVs; customers include ABP News
✓ Supports all three monetization strategies: SVOD, TVOD, and AVOD
Limitations
✗ No transparent pricing — requires contacting sales team
✗ Premium positioning may be expensive for smaller publishers
