Up to 4 at once.
| Criteria | Primis | Vdo.ai |
|---|---|---|
| Weighted Score | 3.6/5 | 3.9/5 |
| Pricing | Custom pricing based on a revenue-share model for publishers. | Performance-based revenue share model for publishers; payments are typically issued on Net 60 terms with a $100 minimum threshold for PayPal and $300 for Wire transfers. |
| Platform Type | Video monetization | Video monetization |
| Ad revenue & fill | 4.2/5 | 4.2/5 |
| Player performance & page speed | 3.5/5 | 1.8/5 |
| Ad formats & delivery | 3.0/5 | 3.5/5 |
| Content monetisation models | 1.5/5 | 3.0/5 |
| Content control & brand safety | 3.5/5 | 3.2/5 |
| Analytics & reporting | 3.2/5 | 3.5/5 |
| Targeting & contextual | 4.0/5 | 4.0/5 |
| CMS & integration | 4.2/5 | 4.0/5 |
| Payment terms & reliability | 3.0/5 | 2.5/5 |
| Privacy & compliance | 3.0/5 | 3.6/5 |
| Strengths | ✓ Highly versatile — meets needs of both video and non-video content creators ✓ Easy integration with cut-and-paste code and API | ✓ Video CPM revenue for text publishers without video content ✓ Outstream format does not require video content — auto-plays in article |
| Limitations | ✗ Only supports AVOD — no SVOD or TVOD mentioned ✗ Revenue-share model means ongoing cost proportional to ad revenue | ✗ Outstream ads can hurt UX if not placed carefully ✗ Revenue dependent on video ad market demand — seasonal fluctuations |
Primis
3.6
Rating
★ 3.6/5
Pricing
Custom pricing based on a revenue-share model for publishers.
Platform
Video monetization
Scores
Ad revenue & fill
4.2
Player performance & page speed
3.5
Ad formats & delivery
3.0
Content monetisation models
1.5
Content control & brand safety
3.5
Analytics & reporting
3.2
Targeting & contextual
4.0
CMS & integration
4.2
Payment terms & reliability
3.0
Privacy & compliance
3.0
Strengths
✓ Highly versatile — meets needs of both video and non-video content creators
✓ Easy integration with cut-and-paste code and API
Limitations
✗ Only supports AVOD — no SVOD or TVOD mentioned
✗ Revenue-share model means ongoing cost proportional to ad revenue
Vdo.ai
3.9
Rating
★ 3.9/5
Pricing
Performance-based revenue share model for publishers; payments are typically issued on Net 60 terms with a $100 minimum threshold for PayPal and $300 for Wire transfers.
Platform
Video monetization
Scores
Ad revenue & fill
4.2
Player performance & page speed
1.8
Ad formats & delivery
3.5
Content monetisation models
3.0
Content control & brand safety
3.2
Analytics & reporting
3.5
Targeting & contextual
4.0
CMS & integration
4.0
Payment terms & reliability
2.5
Privacy & compliance
3.6
Strengths
✓ Video CPM revenue for text publishers without video content
✓ Outstream format does not require video content — auto-plays in article
Limitations
✗ Outstream ads can hurt UX if not placed carefully
✗ Revenue dependent on video ad market demand — seasonal fluctuations
