Up to 4 at once.
| Criteria | Nexxen | VPlayed |
|---|---|---|
| Weighted Score | 3.4/5 | 3.8/5 |
| Pricing | Custom pricing; contact the vendor for a quote. Nexxen does not publish its take rate. | One-time licence ('pay once, own forever'); quote on request. |
| Platform Type | Supply-side platform | Video monetization |
| Ad revenue & fill | 4.6/5 | 3.2/5 |
| Player performance & page speed | 2.5/5 | 3.8/5 |
| Ad formats & delivery | 3.8/5 | 4.2/5 |
| Content monetisation models | 1.5/5 | 4.8/5 |
| Content control & brand safety | 4.3/5 | 4.5/5 |
| Analytics & reporting | 4.4/5 | 3.5/5 |
| Targeting & contextual | 4.8/5 | 3.8/5 |
| CMS & integration | 3.0/5 | 3.5/5 |
| Payment terms & reliability | 2.5/5 | 3.0/5 |
| Privacy & compliance | 3.0/5 | 4.0/5 |
| Strengths | ✓ Connects publishers with prime advertisers through programmatic advertising ✓ Inclusion lists review supply before impressions reach buyers | ✓ Builds apps for Apple TV, Fire TV and smart TVs; customers include ABP News ✓ Supports all three monetization strategies: SVOD, TVOD, and AVOD |
| Limitations | ✗ Only supports AVOD — no SVOD or TVOD ✗ Take rate and payout terms are not published | ✗ No transparent pricing — requires contacting sales team ✗ Premium positioning may be expensive for smaller publishers |
Nexxen
3.4
Rating
★ 3.3/5
Pricing
Custom pricing; contact the vendor for a quote. Nexxen does not publish its take rate.
Platform
Supply-side platform
Scores
Ad revenue & fill
4.6
Player performance & page speed
2.5
Ad formats & delivery
3.8
Content monetisation models
1.5
Content control & brand safety
4.3
Analytics & reporting
4.4
Targeting & contextual
4.8
CMS & integration
3.0
Payment terms & reliability
2.5
Privacy & compliance
3.0
Strengths
✓ Connects publishers with prime advertisers through programmatic advertising
✓ Inclusion lists review supply before impressions reach buyers
Limitations
✗ Only supports AVOD — no SVOD or TVOD
✗ Take rate and payout terms are not published
VPlayed
3.8
Rating
★ 3.7/5
Pricing
One-time licence ('pay once, own forever'); quote on request.
Platform
Video monetization
Scores
Ad revenue & fill
3.2
Player performance & page speed
3.8
Ad formats & delivery
4.2
Content monetisation models
4.8
Content control & brand safety
4.5
Analytics & reporting
3.5
Targeting & contextual
3.8
CMS & integration
3.5
Payment terms & reliability
3.0
Privacy & compliance
4.0
Strengths
✓ Builds apps for Apple TV, Fire TV and smart TVs; customers include ABP News
✓ Supports all three monetization strategies: SVOD, TVOD, and AVOD
Limitations
✗ No transparent pricing — requires contacting sales team
✗ Premium positioning may be expensive for smaller publishers
