Up to 4 at once.
| Criteria | Nexxen | YouTube |
|---|---|---|
| Weighted Score | 3.4/5 | 3.6/5 |
| Pricing | Custom pricing; contact the vendor for a quote. Nexxen does not publish its take rate. | Free to upload; platform takes 45% of long-form ad revenue and 55% of Shorts revenue via the Partner Program. |
| Platform Type | Supply-side platform | Hosting |
| Ad revenue & fill | 4.6/5 | 4.8/5 |
| Player performance & page speed | 2.5/5 | 4.8/5 |
| Ad formats & delivery | 3.8/5 | 3.5/5 |
| Content monetisation models | 1.5/5 | 3.0/5 |
| Content control & brand safety | 4.3/5 | 2.5/5 |
| Analytics & reporting | 4.4/5 | 4.5/5 |
| Targeting & contextual | 4.8/5 | 4.0/5 |
| CMS & integration | 3.0/5 | 2.0/5 |
| Payment terms & reliability | 2.5/5 | 3.0/5 |
| Privacy & compliance | 3.0/5 | 3.5/5 |
| Strengths | ✓ Connects publishers with prime advertisers through programmatic advertising ✓ Inclusion lists review supply before impressions reach buyers | ✓ Biggest reach of any platform with 2.5 billion+ active users ✓ Built-in keyword assignment and multilingual translation tools |
| Limitations | ✗ Only supports AVOD — no SVOD or TVOD ✗ Take rate and payout terms are not published | ✗ History of unreliable monetization — the 2017 'Adpocalypse' saw advertisers withdraw funding ✗ Publishers lack control over their content and may get lost in the noise of uploads |
Nexxen
3.4
Rating
★ 3.3/5
Pricing
Custom pricing; contact the vendor for a quote. Nexxen does not publish its take rate.
Platform
Supply-side platform
Scores
Ad revenue & fill
4.6
Player performance & page speed
2.5
Ad formats & delivery
3.8
Content monetisation models
1.5
Content control & brand safety
4.3
Analytics & reporting
4.4
Targeting & contextual
4.8
CMS & integration
3.0
Payment terms & reliability
2.5
Privacy & compliance
3.0
Strengths
✓ Connects publishers with prime advertisers through programmatic advertising
✓ Inclusion lists review supply before impressions reach buyers
Limitations
✗ Only supports AVOD — no SVOD or TVOD
✗ Take rate and payout terms are not published
YouTube
3.6
Rating
★ 3.6/5
Pricing
Free to upload; platform takes 45% of long-form ad revenue and 55% of Shorts revenue via the Partner Program.
Platform
Hosting
Scores
Ad revenue & fill
4.8
Player performance & page speed
4.8
Ad formats & delivery
3.5
Content monetisation models
3.0
Content control & brand safety
2.5
Analytics & reporting
4.5
Targeting & contextual
4.0
CMS & integration
2.0
Payment terms & reliability
3.0
Privacy & compliance
3.5
Strengths
✓ Biggest reach of any platform with 2.5 billion+ active users
✓ Built-in keyword assignment and multilingual translation tools
Limitations
✗ History of unreliable monetization — the 2017 'Adpocalypse' saw advertisers withdraw funding
✗ Publishers lack control over their content and may get lost in the noise of uploads
