Up to 4 at once.
| Criteria | Meta Audience Network | Vdo.ai |
|---|---|---|
| Weighted Score | 3.2/5 | 3.9/5 |
| Pricing | Revenue share (CPM) | Performance-based revenue share model for publishers; payments are typically issued on Net 60 terms with a $100 minimum threshold for PayPal and $300 for Wire transfers. |
| Platform Type | Ad network | Video monetization |
| Ad revenue & fill | 4.6/5 | 4.2/5 |
| Player performance & page speed | 2.5/5 | 1.8/5 |
| Ad formats & delivery | 3.5/5 | 3.5/5 |
| Content monetisation models | 1.5/5 | 3.0/5 |
| Content control & brand safety | 3.2/5 | 3.2/5 |
| Analytics & reporting | 3.8/5 | 3.5/5 |
| Targeting & contextual | 4.6/5 | 4.0/5 |
| CMS & integration | 3.5/5 | 4.0/5 |
| Payment terms & reliability | 3.0/5 | 2.5/5 |
| Privacy & compliance | 2.2/5 | 3.6/5 |
| Strengths | ✓ Access to Facebook/Meta's enormous advertiser demand pool ✓ Advanced audience targeting using Meta's first-party data | ✓ Video CPM revenue for text publishers without video content ✓ Outstream format does not require video content — auto-plays in article |
| Limitations | ✗ Requires compliance with Meta's publisher policies — strict and can change ✗ Privacy concerns around Meta data integration | ✗ Outstream ads can hurt UX if not placed carefully ✗ Revenue dependent on video ad market demand — seasonal fluctuations |
Meta Audience Network
3.2
Rating
★ 3.3/5
Pricing
Revenue share (CPM)
Platform
Ad network
Scores
Ad revenue & fill
4.6
Player performance & page speed
2.5
Ad formats & delivery
3.5
Content monetisation models
1.5
Content control & brand safety
3.2
Analytics & reporting
3.8
Targeting & contextual
4.6
CMS & integration
3.5
Payment terms & reliability
3.0
Privacy & compliance
2.2
Strengths
✓ Access to Facebook/Meta's enormous advertiser demand pool
✓ Advanced audience targeting using Meta's first-party data
Limitations
✗ Requires compliance with Meta's publisher policies — strict and can change
✗ Privacy concerns around Meta data integration
Vdo.ai
3.9
Rating
★ 3.9/5
Pricing
Performance-based revenue share model for publishers; payments are typically issued on Net 60 terms with a $100 minimum threshold for PayPal and $300 for Wire transfers.
Platform
Video monetization
Scores
Ad revenue & fill
4.2
Player performance & page speed
1.8
Ad formats & delivery
3.5
Content monetisation models
3.0
Content control & brand safety
3.2
Analytics & reporting
3.5
Targeting & contextual
4.0
CMS & integration
4.0
Payment terms & reliability
2.5
Privacy & compliance
3.6
Strengths
✓ Video CPM revenue for text publishers without video content
✓ Outstream format does not require video content — auto-plays in article
Limitations
✗ Outstream ads can hurt UX if not placed carefully
✗ Revenue dependent on video ad market demand — seasonal fluctuations
