Up to 4 at once.
| Criteria | Ketch | Usercentrics |
|---|---|---|
| Weighted Score | 3.2/5 | 4.1/5 |
| Pricing | Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing. | Free for under 1,000 sessions/month on one domain; Web CMP plans from €7/month (Essential) to €50/month (Business, 50,000 sessions), with custom Corporate pricing from 1M sessions. 14-day free trial. |
| Platform Type | Consent management platform | Consent management platform |
| IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation | 3.8/5 | 4.6/5 |
| Consent Capture UX & Opt-In Rate Optimization | 3.4/5 | 3.2/5 |
| Google Consent Mode v2 Integration | 3.8/5 | 4.5/5 |
| Global Privacy Regulation Coverage (GDPR/CCPA/LGPD) | 3.6/5 | 3.8/5 |
| First-Party Data & Preference Center Enablement | 4.2/5 | 3.5/5 |
| CMS & Tag Manager Integration | 2.8/5 | 4.2/5 |
| Cross-Device & App Consent Sync | 2.5/5 | 3.6/5 |
| Ad Recovery & Vendor Gating | 2.0/5 | 3.5/5 |
| Latency & Page-Load Impact | 3.0/5 | 3.0/5 |
| Support, Documentation & Implementation | 2.5/5 | 3.2/5 |
| Strengths | ✓ Free CMP tier with published paid plans ✓ Strong preference management | ✓ Published pricing with a free plan for small sites ✓ Consent across web, app and CTV |
| Limitations | ✗ No publisher-specific ad features ✗ Lower tiers include only two integrations | ✗ Session-based pricing climbs for high-traffic publishers ✗ Large sites need custom Corporate pricing |
Ketch
3.2
Rating
★ 3.2/5
Pricing
Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing.
Platform
Consent management platform
Scores
IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation
3.8
Consent Capture UX & Opt-In Rate Optimization
3.4
Google Consent Mode v2 Integration
3.8
Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)
3.6
First-Party Data & Preference Center Enablement
4.2
CMS & Tag Manager Integration
2.8
Cross-Device & App Consent Sync
2.5
Ad Recovery & Vendor Gating
2.0
Latency & Page-Load Impact
3.0
Support, Documentation & Implementation
2.5
Strengths
✓ Free CMP tier with published paid plans
✓ Strong preference management
Limitations
✗ No publisher-specific ad features
✗ Lower tiers include only two integrations
Usercentrics
4.1
Rating
★ 3.9/5
Pricing
Free for under 1,000 sessions/month on one domain; Web CMP plans from €7/month (Essential) to €50/month (Business, 50,000 sessions), with custom Corporate pricing from 1M sessions. 14-day free trial.
Platform
Consent management platform
Scores
IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation
4.6
Consent Capture UX & Opt-In Rate Optimization
3.2
Google Consent Mode v2 Integration
4.5
Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)
3.8
First-Party Data & Preference Center Enablement
3.5
CMS & Tag Manager Integration
4.2
Cross-Device & App Consent Sync
3.6
Ad Recovery & Vendor Gating
3.5
Latency & Page-Load Impact
3.0
Support, Documentation & Implementation
3.2
Strengths
✓ Published pricing with a free plan for small sites
✓ Consent across web, app and CTV
Limitations
✗ Session-based pricing climbs for high-traffic publishers
✗ Large sites need custom Corporate pricing
