Ketch vs OneTrust
Ketch
Privacy and consent as a data asset
Publishers using it: 19 · incl. AccuWeather, CBS Interactive, CBS News
OneTrust
Make Governance Work at the Speed and Scale of AI.
Publishers using it: 122 · incl. 20 Minuten, ABC27, Al Jazeera
Publishers running both: 4
Last verified Nov 13, 2026
At a glance
- Ketch scores 3.2/5 and OneTrust scores 3.5/5 in Benchmark Grid's independent consent management platforms (cmps) benchmark, both assessed on the same 10 criteria.
- The widest gaps are ad recovery & vendor gating (Ketch 2.0, OneTrust 3.5) and cross-device & app consent sync (Ketch 2.5, OneTrust 3.9); they are within 0.3 on 2 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Ketch scores 3.2 and OneTrust 1.7 (higher means better value, not a lower price).
- In our tracking 19 publishers use Ketch and 122 use OneTrust; 4 run both.
- Scores last verified 13 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
OneTrust is stronger on ad Recovery & Vendor Gating (3.5 vs 2.0), cross-Device & App Consent Sync (3.9 vs 2.5), global Privacy Regulation Coverage (GDPR/CCPA/LGPD) (4.9 vs 3.6) and CMS & Tag Manager Integration (3.8 vs 2.8).
Which one fits
Choose Ketch if…
- You publish at mid-market and enterprise scale.
- You weight first-Party Data & Preference Center Enablement heavily — Ketch leads on it in this benchmark.
Choose OneTrust if…
- You publish at mid-market and enterprise scale.
- You weight ad Recovery & Vendor Gating, cross-Device & App Consent Sync and global Privacy Regulation Coverage (GDPR/CCPA/LGPD) heavily — OneTrust leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Ketch and OneTrust in this benchmark, listed A to Z.
- 3.0CookiebotCookie consent and compliance automationRead review
- 3.7DidomiThe privacy platform that powers better dataRead review
- 3.7InMobi ChoiceFree IAB TCF consent management platform for publishersRead review
- 3.8UniConsentCMP for first-party data and ad consentRead review
All 9 scored tools are in Best Consent Management Platforms (CMPs) for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Running both (4): CBS Interactive, CBS News, CBS Sports, Paramount+
Head to head
| Criterion | Ketch | OneTrust |
|---|---|---|
| IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation14% of capability | 3.8 | 4.8 |
| Consent Capture UX & Opt-In Rate Optimization12% of capability | 3.4 | 4.2 |
| First-Party Data & Preference Center Enablement12% of capability | 4.2 | 4.0 |
| Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)12% of capability | 3.6 | 4.9 |
| Google Consent Mode v2 Integration12% of capability | 3.8 | 4.7 |
| CMS & Tag Manager Integration10% of capability | 2.8 | 3.8 |
| Ad Recovery & Vendor Gating8% of capability | 2.0 | 3.5 |
| Cross-Device & App Consent Sync8% of capability | 2.5 | 3.9 |
| Latency & Page-Load Impact6% of capability | 3.0 | 3.2 |
| Support, Documentation & Implementation6% of capability | 2.5 | 3.4 |
| Capability45% of composite | 3.3 | 4.2 |
| Publisher fit40% of composite | 3.0 | 3.5 |
| Total cost of ownership15% of composite | 3.2 | 1.7 |
Cost of ownership
| Sub-score | Ketch | OneTrust |
|---|---|---|
| Pricing transparency | 4.5 | 1.0 |
| Entry cost | 4.5 | 1.0 |
| Implementation cost | 1.5 | 1.5 |
| Hidden-fee risk | 2.5 | 2.5 |
| Ongoing cost | 3.0 | 2.5 |
Ketch pricing
Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing.
OneTrust pricing
Pricing based on admin users and AI inventory
What users say
Ketch
No public discussion analysed yet.
OneTrust
7 positive · 7 neutral · 1 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Ketch scores 3.2 and OneTrust scores 3.5 in Benchmark Grid's independent Best Consent Management Platforms (CMPs) for Publishers benchmark (benchmarkgrid.com/vs/ketch/onetrust, verified Nov 13, 2026)
Common questions
How do Ketch and OneTrust differ?
OneTrust is stronger on ad Recovery & Vendor Gating (3.5 vs 2.0), cross-Device & App Consent Sync (3.9 vs 2.5), global Privacy Regulation Coverage (GDPR/CCPA/LGPD) (4.9 vs 3.6) and CMS & Tag Manager Integration (3.8 vs 2.8). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Ketch or OneTrust?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Ketch scores 3.2/5 and OneTrust scores 1.7/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Consent Management Platforms (CMPs) for Publishers. See alternatives to Ketch or alternatives to OneTrust.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Consent Management Platforms (CMPs) for Publishers
Every scored tool in Best Consent Management Platforms (CMPs) for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Consent Management Platforms (CMPs) for Publishers.
