Up to 4 at once.
| Criteria |  Amazon Publisher Services (APS) | Ezoic |
|---|---|---|
| Weighted Score | 4.0/5 | 4.3/5 |
| Pricing | No publisher fee; a 2.5% service fee is charged to bidders. | Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI. |
| Platform Type | Supply-side platform | Managed monetization |
| Revenue yield & RPM uplift | 4.6/5 | 4.6/5 |
| Demand access & header bidding | 4.7/5 | 4.5/5 |
| Ad quality & brand safety controls | 4.2/5 | 3.0/5 |
| Publisher control & transparency | 2.8/5 | 3.0/5 |
| Payment terms & reliability | 3.3/5 | 4.2/5 |
| Page speed & Core Web Vitals impact | 4.3/5 | 4.6/5 |
| Reporting & reconciliation | 3.0/5 | 3.5/5 |
| Integration & ad-ops workload | 2.8/5 | 3.8/5 |
| Eligibility & onboarding | 3.0/5 | 4.2/5 |
| Consent & privacy readiness | 2.8/5 | 3.5/5 |
| Strengths | ✓ Direct access to Amazon advertiser demand ✓ Server-side setup can reduce page latency | ✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features ✓ Automated AI testing reduces manual optimization work for publishers |
| Limitations | ✗ Primarily benefits publishers with scale for Amazon demand ✗ UAM is invitation-only and limited to Google Ad Manager sites the publisher represents directly | ✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers ✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup |
Amazon Publisher Services (APS)
4.0
Rating
★ 4.0/5
Pricing
No publisher fee; a 2.5% service fee is charged to bidders.
Platform
Supply-side platform
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.7
Ad quality & brand safety controls
4.2
Publisher control & transparency
2.8
Payment terms & reliability
3.3
Page speed & Core Web Vitals impact
4.3
Reporting & reconciliation
3.0
Integration & ad-ops workload
2.8
Eligibility & onboarding
3.0
Consent & privacy readiness
2.8
Strengths
✓ Direct access to Amazon advertiser demand
✓ Server-side setup can reduce page latency
Limitations
✗ Primarily benefits publishers with scale for Amazon demand
✗ UAM is invitation-only and limited to Google Ad Manager sites the publisher represents directly
Ezoic
4.3
Rating
★ 4.3/5
Pricing
Standard plan is free via a 10% revenue share model; Ezoic Premium involves a monthly subscription fee based on a site's revenue tier and guaranteed ROI.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.5
Ad quality & brand safety controls
3.0
Publisher control & transparency
3.0
Payment terms & reliability
4.2
Page speed & Core Web Vitals impact
4.6
Reporting & reconciliation
3.5
Integration & ad-ops workload
3.8
Eligibility & onboarding
4.2
Consent & privacy readiness
3.5
Strengths
✓ Premier Google Certified Publishing Partner status provides enhanced support and early access to beta features
✓ Automated AI testing reduces manual optimization work for publishers
Limitations
✗ Increasing traffic and tool suite requirements may limit suitability for smaller and startup publishers
✗ User experience depends on the publisher's optimization settings and site configuration, though most work with a specialist support during setup
