Ezoic Video vs Primis
Ezoic Video
Video monetisation and hosting with built-in premium demand and a matched network video library
Publishers using it: 2 · incl. CEOS3C, The Website Flip
Last verified Oct 19, 2026
At a glance
- Ezoic Video scores 3.7/5 and Primis scores 3.6/5 in Benchmark Grid's independent video monetization platforms benchmark, both assessed on the same 10 criteria.
- The widest gaps are cms & integration (Ezoic Video 2.8, Primis 4.2) and payment terms & reliability (Ezoic Video 4.2, Primis 3.0); they are within 0.3 on 6 of 10 criteria.
- Ezoic Video is built for mid-market publishers; Primis for mid-market and enterprise.
- On total cost of ownership Ezoic Video scores 2.8 and Primis 3.0 (higher means better value, not a lower price).
- In our tracking 2 publishers use Ezoic Video and 87 use Primis.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Ezoic Video is stronger on payment terms & reliability (4.2 vs 3.0) and analytics & reporting (4.2 vs 3.2).
Primis is stronger on CMS & integration (4.2 vs 2.8) and targeting & contextual (4.0 vs 3.0).
Which one fits
Choose Ezoic Video if…
- You publish at mid-market scale.
- You weight payment terms & reliability, analytics & reporting and player performance & page speed heavily — Ezoic Video leads on those in this benchmark.
Choose Primis if…
- You publish at mid-market and enterprise scale.
- You weight CMS & integration, targeting & contextual and content control & brand safety heavily — Primis leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Ezoic Video and Primis in this benchmark, listed A to Z.
- 3.7AniviewIntegrated video player and ad server for end-to-end programmatic monetizationRead review
- 3.7BrightcoveEnterprise video streaming platform for global media organizations and professional publishersRead review
- 3.7DacastUnified professional video platform for secure streaming and integrated media monetizationRead review
- 3.7Target VideoGlobal video CMS and ad-tech platform for digital publishers to manage, distribute, and monetize high-volume content.Read review
All 13 scored tools are in Best Video Monetization Platforms.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Ezoic Video | Primis |
|---|---|---|
| Ad revenue & fill16% of capability | 4.0 | 4.2 |
| Player performance & page speed12% of capability | 3.8 | 3.5 |
| Ad formats & delivery10% of capability | 3.0 | 3.0 |
| Analytics & reporting10% of capability | 4.2 | 3.2 |
| Content control & brand safety10% of capability | 3.2 | 3.5 |
| Content monetisation models10% of capability | 1.5 | 1.5 |
| CMS & integration8% of capability | 2.8 | 4.2 |
| Payment terms & reliability8% of capability | 4.2 | 3.0 |
| Privacy & compliance8% of capability | 3.0 | 3.0 |
| Targeting & contextual8% of capability | 3.0 | 4.0 |
| Capability45% of composite | 3.3 | 3.4 |
| Publisher fit40% of composite | 4.5 | 4.0 |
| Total cost of ownership15% of composite | 2.8 | 3.0 |
Cost of ownership
| Sub-score | Ezoic Video | Primis |
|---|---|---|
| Pricing transparency | 2.0 | 0.9 |
| Entry cost | 3.3 | 4.0 |
| Implementation cost | 3.8 | 4.0 |
| Hidden-fee risk | 2.5 | 3.5 |
| Ongoing cost | 2.5 | 2.6 |
Ezoic Video pricing
Revenue share (rate not published); new publishers as of Feb 2026 require 250k+ monthly visits.
Primis pricing
Custom pricing based on a revenue-share model for publishers.
What users say
Ezoic Video
6 positive · 2 neutral · 1 negative
Primis
4 positive · 0 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Ezoic Video scores 3.7 and Primis scores 3.6 in Benchmark Grid's independent Best Video Monetization Platforms benchmark (benchmarkgrid.com/vs/ezoic-video/primis, verified Oct 19, 2026)
Common questions
How do Ezoic Video and Primis differ?
Ezoic Video is stronger on payment terms & reliability (4.2 vs 3.0) and analytics & reporting (4.2 vs 3.2). Primis is stronger on CMS & integration (4.2 vs 2.8) and targeting & contextual (4.0 vs 3.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Ezoic Video or Primis?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Ezoic Video scores 2.8/5 and Primis scores 3.0/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Video Monetization Platforms. See alternatives to Ezoic Video or alternatives to Primis.
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Where to next
Related comparisons
Other head-to-heads publishers look at in Best Video Monetization Platforms.
