Mailchimp vs Ortto
Mailchimp
Accessible email marketing with journeys
Publishers using it: 17 · incl. Analytics Insight, Kyiv Post, Publishers Weekly
Last verified Nov 12, 2026
At a glance
- Mailchimp scores 2.6/5 and Ortto scores 2.3/5 in Benchmark Grid's independent cross-channel marketing platforms benchmark, both assessed on the same 10 criteria.
- The widest gaps are cross-channel orchestration (Mailchimp 2.8, Ortto 3.8) and deliverability & channel performance (Mailchimp 3.8, Ortto 2.8); they are within 0.3 on 1 of 10 criteria.
- Both are built for small and mid-market publishers.
- On total cost of ownership Mailchimp scores 3.9 and Ortto 2.8 (higher means better value, not a lower price).
- In our tracking 17 publishers use Mailchimp and 0 use Ortto.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Mailchimp is stronger on deliverability & Channel Performance (3.8 vs 2.8) and pricing & Scalability (3.6 vs 2.9).
Ortto is stronger on cross-Channel Orchestration (3.8 vs 2.8) and analytics & Attribution (3.7 vs 2.9).
Which one fits
Choose Mailchimp if…
- You publish at small and mid-market scale.
- You weight deliverability & Channel Performance, pricing & Scalability and compliance & Consent Management heavily — Mailchimp leads on those in this benchmark.
Choose Ortto if…
- You publish at small and mid-market scale.
- You weight cross-Channel Orchestration, analytics & Attribution and audience Segmentation & Identity heavily — Ortto leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Mailchimp and Ortto in this benchmark, listed A to Z.
- 2.5AcousticIntent-driven marketing automation for B2C brandsRead review
- 2.4Customer.ioBehavioural messaging across email, push and SMSRead review
- 2.6IterableCross-channel growth platform for scaling teamsRead review
- 2.3MessageGearsDirect-to-database cross-channel messagingRead review
All 11 scored tools are in Best Cross-Channel Marketing Platforms for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Mailchimp · 17
- Analytics Insight
- Kyiv Post
- Publishers Weekly
- Stars and Stripes
- World History Encyclopedia
- Advanced Television
- City A.M.
- Digital Music News
- Est Living
- Listverse
- Mediaite
- The Children's Book Review
Ortto · 0
No publisher adoption verified yet.
Head to head
| Criterion | Mailchimp | Ortto |
|---|---|---|
| Audience Segmentation & Identity14% of capability | 3.2 | 3.6 |
| Cross-Channel Orchestration14% of capability | 2.8 | 3.8 |
| Analytics & Attribution12% of capability | 2.9 | 3.7 |
| Journey Automation & Triggering12% of capability | 3.5 | 3.9 |
| Personalisation & Content Delivery12% of capability | 3.0 | 3.2 |
| Integration & Data Connectivity10% of capability | 3.4 | 3.0 |
| Compliance & Consent Management8% of capability | 3.0 | 2.5 |
| Deliverability & Channel Performance8% of capability | 3.8 | 2.8 |
| Pricing & Scalability6% of capability | 3.6 | 2.9 |
| Support & Implementation4% of capability | 3.2 | 2.7 |
| Capability45% of composite | 3.2 | 3.3 |
| Publisher fit40% of composite | 1.5 | 1.0 |
| Total cost of ownership15% of composite | 3.9 | 2.8 |
Cost of ownership
| Sub-score | Mailchimp | Ortto |
|---|---|---|
| Pricing transparency | 4.8 | 3.0 |
| Entry cost | 4.8 | 2.5 |
| Implementation cost | 4.5 | 3.5 |
| Hidden-fee risk | 2.5 | 2.5 |
| Ongoing cost | 2.9 | 2.5 |
Mailchimp pricing
Free tier; paid from low monthly rates
Ortto pricing
Tiered subscription by contacts
What users say
Mailchimp
13 positive · 49 neutral · 38 negative
Ortto
10 positive · 10 neutral · 2 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Mailchimp scores 2.6 and Ortto scores 2.3 in Benchmark Grid's independent Best Cross-Channel Marketing Platforms for Publishers benchmark (benchmarkgrid.com/vs/mailchimp/ortto, verified Nov 12, 2026)
Common questions
How do Mailchimp and Ortto differ?
Mailchimp is stronger on deliverability & Channel Performance (3.8 vs 2.8) and pricing & Scalability (3.6 vs 2.9). Ortto is stronger on cross-Channel Orchestration (3.8 vs 2.8) and analytics & Attribution (3.7 vs 2.9). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Mailchimp or Ortto?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Mailchimp scores 3.9/5 and Ortto scores 2.8/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Cross-Channel Marketing Platforms for Publishers. See alternatives to Mailchimp or alternatives to Ortto.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Cross-Channel Marketing Platforms for Publishers
Every scored tool in Best Cross-Channel Marketing Platforms for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Cross-Channel Marketing Platforms for Publishers.
