Determ
AI-powered real-time media monitoring and social listening for brand reputation and market insights
Best for small and mid-market publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 2.4 / 5
- Tier
- Limited
- Pricing model
- Expand EUR 299/month (EUR 249/month bil…
- Type
- Media monitoring
- Hosting
- SaaS
- Founded
- 2016
- HQ
- Zagreb, Croatia
- Headcount
- 33
At a glance
- Determ scores 2.4/5 (Limited) in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, assessed on 10 published criteria.
- It is built for small and mid-market publishers.
- Strongest on Real-time alerting (4.6) and Share of voice & competitive benchmarking (4.2); weakest on Content licensing & data compliance (1.5).
- Pricing: Expand EUR 299/month (EUR 249/month billed annually); Command EUR 499/month (EUR 416/month billed annually); Custom plans quoted.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, October 2026: 19 Oct 2026 accuracy audit: pricing updated (from EUR 249/month annual); regional print/TV/radio noted (Source coverage 3.2->3.6); Integrations 2.0->3.8.
Determ provides real-time digital news and social media monitoring for SMBs and PR teams seeking actionable market intelligence.
Determ is a media monitoring and social listening platform tailored for PR professionals, marketing teams, and brand managers within the SMB and mid-market segments. It offers a comprehensive digital reach, tracking over 100 million sources across news sites, blogs, forums, and social networks. With published pricing tiers, it serves as a viable alternative for teams that require high-level sentiment analysis and real-time alerts without the massive overhead of enterprise suites.
The platform's primary strengths are its AI-driven features, most notably the Synthia AI assistant, which simplifies the interpretation of large datasets. The inclusion of advanced Boolean search and automated spike alerts makes it highly effective for crisis detection and competitive benchmarking. Users can easily track Share of Voice and Net Sentiment Scores, providing clear data for reporting to stakeholders.
However, the tool does face notable limitations, particularly that traditional print, TV and radio coverage is only available in some regions. Its integrations (Slack, Zapier, Microsoft Teams, BigQuery, Power BI, MCP and an API) lean towards alerting and data analysis rather than CMS or SEO workflows. Furthermore, social media engagement tracking is somewhat limited, missing deeper metrics like virality scores and real-time interaction capabilities.
Score breakdown
2.4 = 0.45 × 3.40 capability + 0.40 × 1.00 publisher fit + 0.15 × 3.30 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
Covers over 100 million online news sites plus social media, blogs and forums, with traditional print, TV and radio available in some regions.
14% of capability · What we check: News, broadcast, social, podcast and paywalled sources monitored.
The platform uses advanced Boolean search and Synthia AI to filter mentions and improve data precision.
12% of capability · What we check: How well irrelevant mentions and duplicates are filtered out.
Determ's AI Visibility product says it tracks prompts that trigger brand mentions in AI answers and the sources behind them, but it is waitlist-only and names no AI engines.
12% of capability · What we check: Tracks mentions and citations in AI assistants and answer engines.
Determ provides dedicated features for benchmarking competitors and tracking share of voice metrics over time.
10% of capability · What we check: Compares coverage against competitors over time.
Users have access to intuitive dashboards and customizable automated PR reports for sharing data with stakeholders.
10% of capability · What we check: Reports and dashboards teams can share.
Determ publishes a GDPR policy for customer data but states nothing about licensed access to copyrighted or paywalled news or any security certification.
10% of capability · What we check: Licensed access to copyrighted coverage and compliant data handling.
The tool excels at real-time monitoring with automated spike alerts specifically designed for early crisis detection.
8% of capability · What we check: Speed and control of alerts on new coverage.
It offers sentiment analysis in over 100 languages and tracks Net Sentiment Scores for brand reputation.
8% of capability · What we check: Accuracy of sentiment and how a brand is portrayed.
Connects to Slack, Zapier, Microsoft Teams, MCP, BigQuery and Power BI, offers an API, and exports reports to Excel, PDF, CSV, Word and PowerPoint.
8% of capability · What we check: Connections to Slack, BI tools and data export.
The dashboard is intuitive and supported by a mobile app, though the platform lacks sufficient guided tutorials for new users.
8% of capability · What we check: How quickly teams can set up searches and find coverage.
Determ scores 2.4/5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/best-media-monitoring-tools/determ, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Covers a vast range of digital media sources with multilingual support
- AI-driven sentiment analysis and smart filtering
- Real-time alerts and customizable notifications
- Intuitive analytics dashboard with historical data access and custom reports
- Competitor and influencer tracking
Limitations
- Traditional print, TV and radio coverage is only available in some regions
- Entry plan starts at EUR 249/month billed annually, above budget listening tools
- Social media engagement tracking could be expanded to include real-time interactions and virality scores
- More guided tutorials and AI-driven insights would enhance usability for new users
Who uses it
We haven't detected any publishers running Determ yet.
Cost of ownership
Pricing
Expand EUR 299/month (EUR 249/month billed annually); Command EUR 499/month (EUR 416/month billed annually); Custom plans quoted.
Headline terms
- Model
- tiered
- Starts at
- $115.06/mo
- Free tier
- No
Estimated 3-year total of $4,142 including the base subscription, one-time fees and recurring extras. It does not include custom integrations or professional services not listed above.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Sources: Reddit 40% · Blog 20% · G2 10% · Capterra 10% · Podcast 10%
Most discussed
Recent quotes
"Based on39user reviews 4.4 Overall Rating Positive 90%"
Positive·Capterra·3mo ago
""Determ's AI media monitoring software delivers real-time insights into a brand's online presence, offering a competitive edge in social media marketing.""
Positive·Blog
"Determ's Focus tier runs about $108 a month (€99, converted), and it's the only plan in this report with unlimited seats at every tier. A team of 15 costs the same $108 a month as a team of 2, a structure none of the other eight vendors checked here match."
Positive·Reddit·1mo ago·via marketintelligencetools.com
""Determ helps companies track online mentions of their brand across social media platforms. It provides tools to analyze data and identify brand influencers.""
Positive·Blog
""Is determ + grace setup just bad now ?""
Negative·Reddit
10 mentions from 6 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind Determ
Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2016
- Employees
- 33
- Headquarters
- Zagreb, Croatia
- Ownership
- Public Company
Compare Determ
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FAQ
How is Determ scored?
Determ scores 2.4 out of 5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are source coverage (14%), accuracy & relevance filtering (12%) and ai answer & llm citation tracking (12%). Vendors cannot pay for a score.
What size publisher is Determ built for?
Determ is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does Determ cost?
Expand EUR 299/month (EUR 249/month billed annually); Command EUR 499/month (EUR 416/month billed annually); Custom plans quoted. Our cost-of-ownership score is 3.3/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Can Determ pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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