Brand24
AI-powered social listening and media monitoring across news and digital platforms
Best for mid-market and enterprise publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 2.5 / 5
- Tier
- Limited
- Pricing model
- Paid plans from $199/mo (Individual) to…
- Type
- Media monitoring
- Hosting
- SaaS
- Publishers using it
- 1
- Founded
- 2010
- HQ
- Wrocław, Poland
- Headcount
- 101
At a glance
- Brand24 scores 2.5/5 (Limited) in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, assessed on 10 published criteria.
- It is built for mid-market and enterprise publishers.
- Strongest on Real-time alerting (4.5) and Source coverage (4.2); weakest on Content licensing & data compliance (2.2).
- Pricing: Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available.
- 1 publishers in our tracking use Brand24, from ads.txt files, page code and public case studies.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, October 2026: 19 Oct 2026 accuracy audit: AI Visibility clarified as a paid add-on (AI citation tracking 4.5->4.0).
Brand24 provides real-time mention tracking and sentiment analysis for businesses to monitor their brand health across news, social media, and podcasts.
Brand24 is a comprehensive social listening and media monitoring platform designed to capture brand mentions across a vast digital landscape. By tracking news sites, blogs, forums, social media, and even podcasts, it provides a centralized hub for sentiment analysis and brand health monitoring. It is particularly well-suited for mid-market companies that need professional-grade monitoring without the extreme overhead of enterprise-only PR suites.
The tool's primary strengths lie in its real-time capabilities and advanced AI features. The AI Visibility add-on, which tracks brand exposure across major AI platforms, and an AI Brand Assistant for conversational data analysis place it at the forefront of modern monitoring trends. Furthermore, its anomaly detection feature serves as an excellent early warning system for potential PR crises, while white-label reporting adds value for agency use cases.
However, there are notable limitations regarding historical depth and cost. The platform can be restrictive for users requiring years of back-dated data for long-term trend analysis. Additionally, with a starting price of $199 per month, it may be cost-prohibitive for very small businesses or individual creators, especially since many of the most powerful AI-driven insights are gated behind higher-tier plans.
Score breakdown
2.5 = 0.45 × 3.76 capability + 0.40 × 1.00 publisher fit + 0.15 × 2.80 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
The tool provides broad coverage across social media, news, blogs, forums, newsletters, and podcasts.
14% of capability · What we check: News, broadcast, social, podcast and paywalled sources monitored.
AI-driven sentiment and emotion analysis help categorize and filter brand mentions with high precision.
12% of capability · What we check: How well irrelevant mentions and duplicates are filtered out.
The AI Visibility module tracks brand exposure across major AI platforms, but it is a paid add-on on every plan.
12% of capability · What we check: Tracks mentions and citations in AI assistants and answer engines.
The tool provides share of voice and media reach metrics for competitive landscape analysis.
10% of capability · What we check: Compares coverage against competitors over time.
Customizable white-label PDF reports and an AI Brand Assistant facilitate effective data sharing and analysis.
10% of capability · What we check: Reports and dashboards teams can share.
Brand24 relies on public web and social content, which its terms say may be copyrighted and shown only in fragments; there is no licensed news access. It offers GDPR processing terms and two-factor login.
10% of capability · What we check: Licensed access to copyrighted coverage and compliant data handling.
Real-time mention tracking and anomaly detection provide immediate alerts for rapid PR crisis response.
8% of capability · What we check: Speed and control of alerts on new coverage.
The platform offers advanced AI-driven sentiment and emotion analysis for accurate portrayal monitoring.
8% of capability · What we check: Accuracy of sentiment and how a brand is portrayed.
It sends Slack and Teams alerts and offers a REST API for BI tools such as Power BI and Looker Studio, plus MCP access for AI agents. The API needs a higher plan or add-on.
8% of capability · What we check: Connections to Slack, BI tools and data export.
The user interface is intuitive and designed for accessibility across varying levels of technical expertise.
8% of capability · What we check: How quickly teams can set up searches and find coverage.
Brand24 scores 2.5/5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/best-media-monitoring-tools/brand24, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Tracks mentions across a wide array of online sources
- Immediate notifications of new mentions, allowing prompt responses to positive and negative feedback
- User-friendly interface accessible to users with varying technical expertise
Limitations
- May not provide extensive historical data, potentially limiting long-term trend analysis
- Pricing can be on the high side for smaller businesses or startups, with advanced features requiring more expensive plans
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list.
By publisher size
By content vertical
Publishers running Brand241
- DIYMarketersSolo· Business
Cost of ownership
Pricing
Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users praise real-time web and social monitoring, advanced AI-driven sentiment analysis; common complaints: pricing may be high for small teams, limited coverage beyond digital media.
Sources: Reddit 65% · G2 27% · Trade press 3% · Blog 3% · Product Hunt 3%
Most discussed
Recent quotes
"Brand24 Key Features Affordable media monitoring with real-time alerts, sentiment analysis, and influencer tracking."
Positive·Trade press·9mo ago·via State of Digital Publishing
"Brand24 does a good job of providing a lot of feature functionality in a clean and fairly easy-to-learn user interface."
Positive·Blog·7y ago·via PCMag
"Brand24 is a powerful, award-winning app for media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more."
Positive·Product Hunt·11y ago
"what the tools charge: brand24 199 to 1,499 a month billed annually."
Negative·Reddit·2mo ago
"Brand24 goes more in the monitoring direction. It covers social media, as well as offline media. It also tracks brand visibility across ChatGPT, Claude, Gemini and Perplexity, which has honestly become part of my weekly monitoring routine."
Positive·Reddit·2mo ago
37 mentions from 5 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind Brand24
Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2010
- Employees
- 101
- Headquarters
- Wrocław, Poland
- Ownership
- Public Company
Compare Brand24
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is Brand24 scored?
Brand24 scores 2.5 out of 5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are source coverage (14%), accuracy & relevance filtering (12%) and ai answer & llm citation tracking (12%). Vendors cannot pay for a score.
What size publisher is Brand24 built for?
Brand24 is built for mid-market publishers and enterprise publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does Brand24 cost?
Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available. Our cost-of-ownership score is 2.8/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses Brand24?
We have evidenced 1 publisher running Brand24. Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can Brand24 pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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