ProPush
Advanced monetization platform for publishers and affiliates to generate extra revenue via push subscriptions.
Best for small and mid-market publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 2.7 / 5
- Tier
- Limited
- Pricing model
- Free to join; publishers earn RevShare…
- Type
- Push monetisation network
- Hosting
- SaaS
- Headcount
- 5
At a glance
- ProPush scores 2.7/5 (Limited) in Benchmark Grid's independent push notification services benchmark, assessed on 10 published criteria.
- It is built for small and mid-market publishers.
- Strongest on Monetisation (4.8) and Opt-in rate optimisation (4.2); weakest on Automation & triggers (0.6).
- Pricing: Free to join; publishers earn RevShare on notifications delivered to their subscribers, with weekly payouts.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, July 2026: 19 Oct 2026 accuracy audit: removed unsourced CPS/CPM model, $140 per 1,000 rate and $100 minimum; pricing now RevShare with weekly payouts; platform type corrected.
ProPush is a push notification monetisation network that pays publishers a revenue share for notifications delivered to the web push subscribers they collect, generating passive revenue from the opt-in process.
Push subscriber monetisation network — ProPush pays publishers a revenue share on the push notifications its advertising network delivers to the subscribers they collect, providing passive revenue from push opt-ins.
Score breakdown
2.7 = 0.45 × 2.74 capability + 0.40 × 2.00 publisher fit + 0.15 × 4.40 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
The platform utilizes a large-scale ad network infrastructure with anti-fraud controls to manage message delivery.
14% of capability · What we check: How fast and reliably alerts reach large audiences during breaking news.
ProPush pays publishers for notifications delivered to subscribers they collect; its features and API cover stats and zones only, with no topic, location or behaviour segmentation.
12% of capability · What we check: Segments by topic, location and behaviour.
The tool offers HTML templates, a constructor, and an AI landing page assistant specifically designed to maximize subscriber acquisition.
12% of capability · What we check: Permission prompts and soft asks that grow subscribers.
There is no RSS-to-push, breaking-news or scheduled sending of a publisher's own content; ProPush's only triggers are monetisation events such as exit or click.
12% of capability · What we check: RSS-to-push, breaking-news workflows and scheduled sends.
The platform provides real-time granular statistics and server-to-server postback tracking for performance monitoring.
10% of capability · What we check: Click, session and revenue attribution per notification.
Customizable HTML templates allow for visual variety in the opt-in process, though rich media support for messaging is not explicitly detailed.
8% of capability · What we check: Images, action buttons and rich media.
This tool is built entirely for monetisation, paying publishers a revenue share on notifications delivered to the subscribers they collect.
8% of capability · What we check: Push advertising and revenue share options.
The service focuses on web push and lacks support for native iOS or Android mobile applications.
8% of capability · What we check: Web, iOS and Android support.
A simple Smart Tag integration allows for a straightforward and fast setup process for publishers.
8% of capability · What we check: Setup work and script weight.
There is limited documentation available regarding the platform's adherence to GDPR and other specific privacy frameworks.
8% of capability · What we check: Consent, data handling and GDPR compliance.
ProPush scores 2.7/5 in Benchmark Grid's independent Best Push Notification Services benchmark (benchmarkgrid.com/best-push-notification-services/propush, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Easy to set up and use
- Customizable templates improve conversion rates
- Good customer support
- Automated processes save time
Limitations
- Limited integrations with other platforms
- Some users report technical issues
- Learning curve for advanced features
Who uses it
We haven't detected any publishers running ProPush yet.
Cost of ownership
Pricing
Free to join; publishers earn RevShare on notifications delivered to their subscribers, with weekly payouts.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users report that the platform improves monetization and traffic retention through features like push notifications and back-button redirects, while providing detailed analytics and support to optimize publisher revenue.
Sources: Reddit 60% · Blog 40%
Most discussed
Recent quotes
"We've seen better rates with ProPush than other platforms, based on our own experience and from the feedback of several super affiliates."
Positive·Blog·via affLIFT
"The back button monetization feature from Propush is a smart way for publishers to earn extra revenue from visitors who are about to leave ..."
Positive·Reddit
"I consider Propush.me to be one of the most advanced and reliable companies in the market."
Positive·Blog
5 mentions from 2 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind ProPush
Company facts come from an independent business-data record rather than the vendor's own site.
- Employees
- 5
- Ownership
- Public Company
Compare ProPush
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is ProPush scored?
ProPush scores 2.7 out of 5 in Benchmark Grid's independent Best Push Notification Services benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are delivery speed & reliability at scale (14%), targeting & segmentation (12%) and opt-in rate optimisation (12%). Vendors cannot pay for a score.
What size publisher is ProPush built for?
ProPush is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does ProPush cost?
Free to join; publishers earn RevShare on notifications delivered to their subscribers, with weekly payouts. Our cost-of-ownership score is 4.4/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Can ProPush pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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