SendPulse
All-in-one marketing automation platform for email, chatbots, SMS, web push notifications, CRM, and online courses.
Best for small and mid-market publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 2.6 / 5
- Tier
- Limited
- Pricing model
- Web push is free for up to 10,000 subsc…
- Type
- Multichannel marketing platform
- Hosting
- SaaS
- Founded
- 2015
- HQ
- Sparkwell, United Kingdom
- Headcount
- 192
At a glance
- SendPulse scores 2.6/5 (Limited) in Benchmark Grid's independent push notification services benchmark, assessed on 10 published criteria.
- It is built for small and mid-market publishers.
- Strongest on Automation & triggers (3.8) and Integration effort & page speed (3.8); weakest on Monetisation (1.5).
- Pricing: Web push is free for up to 10,000 subscribers; paid web push plans are priced by subscriber count. Email, SMS and chatbots are billed separ…
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, July 2026: 19 Oct 2026 accuracy audit: pricing now shows web push terms (free under 10,000 subscribers, paid by subscriber count) instead of email pricing; platform type corrected.
SendPulse is an affordable multi-channel marketing platform combining email, web push notifications, SMS, and chatbot automation for small-to-mid publishers and marketers.
Affordable all-in-one marketing platform with web push included — SendPulse combines email, SMS, web push, and chatbot in one affordable platform for small-to-mid publishers.
Score breakdown
2.6 = 0.45 × 3.13 capability + 0.40 × 1.50 publisher fit + 0.15 × 3.80 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
The platform provides reliable messaging, but lacks specific documentation on enterprise-grade delivery SLAs.
14% of capability · What we check: How fast and reliably alerts reach large audiences during breaking news.
The platform effectively utilizes first-party data and behavioral triggers for user segmentation across multiple channels.
12% of capability · What we check: Segments by topic, location and behaviour.
Features include automated subscription request triggers based on user behavior and smart pop-up forms for lead capture.
12% of capability · What we check: Permission prompts and soft asks that grow subscribers.
Robust multi-channel automation is supported through the Automation 360 feature, allowing for cross-channel workflow orchestration.
12% of capability · What we check: RSS-to-push, breaking-news workflows and scheduled sends.
Shows sends, deliveries and clicks per campaign and auto-tags links with UTMs for GA4 session tracking, but has no native per-notification revenue attribution.
10% of capability · What we check: Click, session and revenue attribution per notification.
The platform supports rich media and leverages AI-powered tools for creating and customizing notification content.
8% of capability · What we check: Images, action buttons and rich media.
The platform lacks native ad-server or programmatic monetization features for push notifications.
8% of capability · What we check: Push advertising and revenue share options.
Covers web push, SMS, email, and various chatbot platforms, but lacks dedicated native iOS/Android SDK support for app-based push.
8% of capability · What we check: Web, iOS and Android support.
Setup is straightforward using a single line of code and no-code builders for implementation.
8% of capability · What we check: Setup work and script weight.
Offers a GDPR DPA with EU standard contractual clauses, EU-hosted sub-processors, 10-day sub-processor notice and encryption; collecting lawful push consent is left to the publisher.
8% of capability · What we check: Consent, data handling and GDPR compliance.
SendPulse scores 2.6/5 in Benchmark Grid's independent Best Push Notification Services benchmark (benchmarkgrid.com/best-push-notification-services/sendpulse, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Free tier for up to 10,000 subscribers with unlimited web push notifications
- Single line of code for easy setup on mobile and desktop
- Automated subscription request triggers based on user behavior
- First-party data segmentation for personalization
- Sliding scale pricing suitable for small businesses and growing publishers
- Multichannel marketing platform beyond just push notifications
Limitations
- Pro tier pricing can scale up to $3,300/month for unlimited subscribers
- Free tier limited to web push only (under 10,000 subscribers)
- Higher end of pricing may be expensive for mid-size publishers
Who uses it
We haven't detected any publishers running SendPulse yet.
Cost of ownership
Pricing
Web push is free for up to 10,000 subscribers; paid web push plans are priced by subscriber count. Email, SMS and chatbots are billed separately.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users value the platform's automation, pricing, and responsive support, yet frequent reports of performance instability, security vulnerabilities, and workflow disruptions highlight significant technical reliability concerns.
Sources: G2 33% · Reddit 27% · Blog 13% · Trade press 10% · X 7%
Most discussed
Recent quotes
"Customer support is hard to reach and often unhelpful."
Negative·G2·2mo ago
"SendPulse, an email marketing service company, has added Artificial Intelligence (AI) to its email platform."
Positive·Trade press·via MediaPost
"- Easy and user-friendly interface."
Positive·Blog
"Just tried sendpulse but they do not allow emailing purchased lists."
Negative·X
"SendPulse – contributor+ stored XSS"
Negative·Reddit·2mo ago
30 mentions from 7 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind SendPulse
Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2015
- Employees
- 192
- Headquarters
- Sparkwell, United Kingdom
- Ownership
- Privately Held
Compare SendPulse
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FAQ
How is SendPulse scored?
SendPulse scores 2.6 out of 5 in Benchmark Grid's independent Best Push Notification Services benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are delivery speed & reliability at scale (14%), targeting & segmentation (12%) and opt-in rate optimisation (12%). Vendors cannot pay for a score.
What size publisher is SendPulse built for?
SendPulse is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does SendPulse cost?
Web push is free for up to 10,000 subscribers; paid web push plans are priced by subscriber count. Email, SMS and chatbots are billed separately. Our cost-of-ownership score is 3.8/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Can SendPulse pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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