Up to 4 at once.
| Criteria | Brand24 | Gracker.ai |
|---|---|---|
| Weighted Score | 2.5/5 | 2.3/5 |
| Pricing | Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available. | Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required. |
| Platform Type | Media monitoring | SaaS |
| Source coverage | 4.2/5 | 1.2/5 |
| Accuracy & relevance filtering | 3.5/5 | 3.0/5 |
| AI answer & LLM citation tracking | 4.0/5 | 4.8/5 |
| Share of voice & competitive benchmarking | 3.5/5 | 4.6/5 |
| Reporting & dashboards | 4.0/5 | 2.2/5 |
| Content licensing & data compliance | 2.2/5 | 2.6/5 |
| Real-time alerting | 4.5/5 | 2.8/5 |
| Sentiment & portrayal analysis | 4.0/5 | 3.8/5 |
| Integrations & export | 3.8/5 | 3.5/5 |
| Usability | 4.0/5 | 2.8/5 |
| Strengths | ✓ Tracks mentions across a wide array of online sources ✓ Immediate notifications of new mentions, allowing prompt responses to positive and negative feedback | ✓ Separates source citations from passing mentions ✓ Granular per-engine data |
| Limitations | ✗ May not provide extensive historical data, potentially limiting long-term trend analysis ✗ Pricing can be on the high side for smaller businesses or startups, with advanced features requiring more expensive plans | ✗ Newer vendor with limited brand awareness ✗ Less reporting depth than incumbents |
Brand24
2.5
Rating
★ 2.5/5
Pricing
Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available.
Platform
Media monitoring
Scores
Source coverage
4.2
Accuracy & relevance filtering
3.5
AI answer & LLM citation tracking
4.0
Share of voice & competitive benchmarking
3.5
Reporting & dashboards
4.0
Content licensing & data compliance
2.2
Real-time alerting
4.5
Sentiment & portrayal analysis
4.0
Integrations & export
3.8
Usability
4.0
Strengths
✓ Tracks mentions across a wide array of online sources
✓ Immediate notifications of new mentions, allowing prompt responses to positive and negative feedback
Limitations
✗ May not provide extensive historical data, potentially limiting long-term trend analysis
✗ Pricing can be on the high side for smaller businesses or startups, with advanced features requiring more expensive plans
Gracker.ai
2.3
Rating
★ 2.1/5
Pricing
Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required.
Platform
SaaS
Scores
Source coverage
1.2
Accuracy & relevance filtering
3.0
AI answer & LLM citation tracking
4.8
Share of voice & competitive benchmarking
4.6
Reporting & dashboards
2.2
Content licensing & data compliance
2.6
Real-time alerting
2.8
Sentiment & portrayal analysis
3.8
Integrations & export
3.5
Usability
2.8
Strengths
✓ Separates source citations from passing mentions
✓ Granular per-engine data
Limitations
✗ Newer vendor with limited brand awareness
✗ Less reporting depth than incumbents
