Up to 4 at once.
| Criteria | TrustArc | UniConsent |
|---|---|---|
| Weighted Score | 2.9/5 | 3.8/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Basic £20/month (up to 300,000 users, 3 websites); Value £50/month (500,000 users, 5 websites or 1 app); Pro £200/month (2M users); Enterprise on quote. Extra usage £100 per additional 1M users; no free plan. |
| Platform Type | Consent management platform | Consent management platform |
| IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation | 4.2/5 | 3.8/5 |
| Consent Capture UX & Opt-In Rate Optimization | 3.0/5 | 3.2/5 |
| Google Consent Mode v2 Integration | 3.5/5 | 3.9/5 |
| Global Privacy Regulation Coverage (GDPR/CCPA/LGPD) | 4.5/5 | 3.8/5 |
| First-Party Data & Preference Center Enablement | 2.8/5 | 3.5/5 |
| CMS & Tag Manager Integration | 3.2/5 | 3.8/5 |
| Cross-Device & App Consent Sync | 3.0/5 | 3.5/5 |
| Ad Recovery & Vendor Gating | 2.0/5 | 3.0/5 |
| Latency & Page-Load Impact | 2.5/5 | 4.2/5 |
| Support, Documentation & Implementation | 3.8/5 | 3.2/5 |
| Strengths | ✓ Deep regulatory research and templates ✓ Consent and preference management across brands and channels | ✓ Built around programmatic ad consent ✓ Low published entry price |
| Limitations | ✗ Few publisher-specific ad-stack features ✗ No published pricing | ✗ No free plan ✗ Usage overages above plan limits |
TrustArc
2.9
Rating
★ 2.9/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Consent management platform
Scores
IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation
4.2
Consent Capture UX & Opt-In Rate Optimization
3.0
Google Consent Mode v2 Integration
3.5
Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)
4.5
First-Party Data & Preference Center Enablement
2.8
CMS & Tag Manager Integration
3.2
Cross-Device & App Consent Sync
3.0
Ad Recovery & Vendor Gating
2.0
Latency & Page-Load Impact
2.5
Support, Documentation & Implementation
3.8
Strengths
✓ Deep regulatory research and templates
✓ Consent and preference management across brands and channels
Limitations
✗ Few publisher-specific ad-stack features
✗ No published pricing
UniConsent
3.8
Rating
★ 3.3/5
Pricing
Basic £20/month (up to 300,000 users, 3 websites); Value £50/month (500,000 users, 5 websites or 1 app); Pro £200/month (2M users); Enterprise on quote. Extra usage £100 per additional 1M users; no free plan.
Platform
Consent management platform
Scores
IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation
3.8
Consent Capture UX & Opt-In Rate Optimization
3.2
Google Consent Mode v2 Integration
3.9
Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)
3.8
First-Party Data & Preference Center Enablement
3.5
CMS & Tag Manager Integration
3.8
Cross-Device & App Consent Sync
3.5
Ad Recovery & Vendor Gating
3.0
Latency & Page-Load Impact
4.2
Support, Documentation & Implementation
3.2
Strengths
✓ Built around programmatic ad consent
✓ Low published entry price
Limitations
✗ No free plan
✗ Usage overages above plan limits
