Ketch vs TrustArc
Ketch
Privacy and consent as a data asset
Publishers using it: 19 · incl. AccuWeather, CBS Interactive, CBS News
TrustArc
Privacy compliance and consent management
Publishers using it: 5 · incl. Ad Age, The Hindu Businessline, WebMD
Last verified Nov 12, 2026
At a glance
- Ketch scores 3.2/5 and TrustArc scores 2.9/5 in Benchmark Grid's independent consent management platforms (cmps) benchmark, both assessed on the same 10 criteria.
- The widest gaps are first-party data & preference center enablement (Ketch 4.2, TrustArc 2.8) and support, documentation & implementation (Ketch 2.5, TrustArc 3.8); they are within 0.3 on 2 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Ketch scores 3.2 and TrustArc 1.3 (higher means better value, not a lower price).
- In our tracking 19 publishers use Ketch and 5 use TrustArc.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Ketch is stronger on first-Party Data & Preference Center Enablement (4.2 vs 2.8).
TrustArc is stronger on support, Documentation & Implementation (3.8 vs 2.5), global Privacy Regulation Coverage (GDPR/CCPA/LGPD) (4.5 vs 3.6) and cross-Device & App Consent Sync (3.0 vs 2.5).
Which one fits
Choose Ketch if…
- You publish at mid-market and enterprise scale.
- You weight first-Party Data & Preference Center Enablement, latency & Page-Load Impact and consent Capture UX & Opt-In Rate Optimization heavily — Ketch leads on those in this benchmark.
Choose TrustArc if…
- You publish at mid-market and enterprise scale.
- You weight support, Documentation & Implementation, global Privacy Regulation Coverage (GDPR/CCPA/LGPD) and cross-Device & App Consent Sync heavily — TrustArc leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Ketch and TrustArc in this benchmark, listed A to Z.
- 3.0CookiebotCookie consent and compliance automationRead review
- 3.7InMobi ChoiceFree IAB TCF consent management platform for publishersRead review
- 3.5OneTrustMake Governance Work at the Speed and Scale of AI.Read review
- 2.6SecuritiUnified consent, privacy, and data governanceRead review
All 9 scored tools are in Best Consent Management Platforms (CMPs) for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Ketch | TrustArc |
|---|---|---|
| IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation14% of capability | 3.8 | 4.2 |
| Consent Capture UX & Opt-In Rate Optimization12% of capability | 3.4 | 3.0 |
| First-Party Data & Preference Center Enablement12% of capability | 4.2 | 2.8 |
| Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)12% of capability | 3.6 | 4.5 |
| Google Consent Mode v2 Integration12% of capability | 3.8 | 3.5 |
| CMS & Tag Manager Integration10% of capability | 2.8 | 3.2 |
| Ad Recovery & Vendor Gating8% of capability | 2.0 | 2.0 |
| Cross-Device & App Consent Sync8% of capability | 2.5 | 3.0 |
| Latency & Page-Load Impact6% of capability | 3.0 | 2.5 |
| Support, Documentation & Implementation6% of capability | 2.5 | 3.8 |
| Capability45% of composite | 3.3 | 3.3 |
| Publisher fit40% of composite | 3.0 | 3.0 |
| Total cost of ownership15% of composite | 3.2 | 1.3 |
Cost of ownership
| Sub-score | Ketch | TrustArc |
|---|---|---|
| Pricing transparency | 4.5 | 1.0 |
| Entry cost | 4.5 | 1.0 |
| Implementation cost | 1.5 | 1.5 |
| Hidden-fee risk | 2.5 | 1.5 |
| Ongoing cost | 3.0 | 1.5 |
Ketch pricing
Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing.
TrustArc pricing
Custom pricing; contact the vendor for a quote.
What users say
Ketch
No public discussion analysed yet.
TrustArc
10 positive · 8 neutral · 3 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Ketch scores 3.2 and TrustArc scores 2.9 in Benchmark Grid's independent Best Consent Management Platforms (CMPs) for Publishers benchmark (benchmarkgrid.com/vs/ketch/trustarc, verified Nov 12, 2026)
Common questions
How do Ketch and TrustArc differ?
Ketch is stronger on first-Party Data & Preference Center Enablement (4.2 vs 2.8). TrustArc is stronger on support, Documentation & Implementation (3.8 vs 2.5), global Privacy Regulation Coverage (GDPR/CCPA/LGPD) (4.5 vs 3.6) and cross-Device & App Consent Sync (3.0 vs 2.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Ketch or TrustArc?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Ketch scores 3.2/5 and TrustArc scores 1.3/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Consent Management Platforms (CMPs) for Publishers. See alternatives to Ketch or alternatives to TrustArc.
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Where to next
Four questions, and a scored stack across every benchmark — not just Best Consent Management Platforms (CMPs) for Publishers
Every scored tool in Best Consent Management Platforms (CMPs) for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Consent Management Platforms (CMPs) for Publishers.
