Ketch vs OneTrust

Side by side on the same benchmark criteria.

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Criteria	Ketch	OneTrust
Weighted Score	3.2/5	3.5/5
Pricing	Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing.	Pricing based on admin users and AI inventory
Platform Type	Consent management platform	—
IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation	3.8/5	4.8/5
Consent Capture UX & Opt-In Rate Optimization	3.4/5	4.2/5
Google Consent Mode v2 Integration	3.8/5	4.7/5
Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)	3.6/5	4.9/5
First-Party Data & Preference Center Enablement	4.2/5	4.0/5
CMS & Tag Manager Integration	2.8/5	3.8/5
Cross-Device & App Consent Sync	2.5/5	3.9/5
Ad Recovery & Vendor Gating	2.0/5	3.5/5
Latency & Page-Load Impact	3.0/5	3.2/5
Support, Documentation & Implementation	2.5/5	3.4/5
Strengths	✓ Free CMP tier with published paid plans ✓ Strong preference management
Limitations	✗ No publisher-specific ad features ✗ Lower tiers include only two integrations

Ketch

3.2

Rating

★ 3.2/5

Pricing

Free CMP plan up to 5,000 unique monthly users; Starter $150/month (30,000 users); Plus from $499/month billed annually (100,000 users); Pro on custom pricing.

Platform

Consent management platform

Scores

IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation

3.8

Consent Capture UX & Opt-In Rate Optimization

3.4

Google Consent Mode v2 Integration

3.8

Global Privacy Regulation Coverage (GDPR/CCPA/LGPD)

3.6

First-Party Data & Preference Center Enablement

4.2

CMS & Tag Manager Integration

2.8

Cross-Device & App Consent Sync

2.5

Ad Recovery & Vendor Gating

2.0

Latency & Page-Load Impact

3.0

Support, Documentation & Implementation

2.5

Strengths

✓ Free CMP tier with published paid plans

✓ Strong preference management

Limitations

✗ No publisher-specific ad features

✗ Lower tiers include only two integrations

OneTrust

3.5