Up to 4 at once.
| Criteria | Gracker.ai | Muck Rack |
|---|---|---|
| Weighted Score | 2.3/5 | 2.8/5 |
| Pricing | Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required. | Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons. |
| Platform Type | SaaS | Media monitoring |
| Source coverage | 1.2/5 | 4.2/5 |
| Accuracy & relevance filtering | 3.0/5 | 3.0/5 |
| AI answer & LLM citation tracking | 4.8/5 | 4.5/5 |
| Share of voice & competitive benchmarking | 4.6/5 | 3.2/5 |
| Reporting & dashboards | 2.2/5 | 4.1/5 |
| Content licensing & data compliance | 2.6/5 | 4.2/5 |
| Real-time alerting | 2.8/5 | 4.0/5 |
| Sentiment & portrayal analysis | 3.8/5 | 2.8/5 |
| Integrations & export | 3.5/5 | 3.0/5 |
| Usability | 2.8/5 | 4.6/5 |
| Strengths | ✓ Separates source citations from passing mentions ✓ Granular per-engine data | ✓ Intuitive interface simplifies navigation and enhances user experience ✓ Access to a vast and up-to-date database of journalists and media outlets, facilitating targeted outreach |
| Limitations | ✗ Newer vendor with limited brand awareness ✗ Less reporting depth than incumbents | ✗ Occasional inaccuracies in the media database, which can affect the precision of outreach efforts ✗ Limited coverage in specific areas may require supplementing with additional tools |
Gracker.ai
2.3
Rating
★ 2.1/5
Pricing
Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required.
Platform
SaaS
Scores
Source coverage
1.2
Accuracy & relevance filtering
3.0
AI answer & LLM citation tracking
4.8
Share of voice & competitive benchmarking
4.6
Reporting & dashboards
2.2
Content licensing & data compliance
2.6
Real-time alerting
2.8
Sentiment & portrayal analysis
3.8
Integrations & export
3.5
Usability
2.8
Strengths
✓ Separates source citations from passing mentions
✓ Granular per-engine data
Limitations
✗ Newer vendor with limited brand awareness
✗ Less reporting depth than incumbents
Muck Rack
2.8
Rating
★ 2.8/5
Pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
Platform
Media monitoring
Scores
Source coverage
4.2
Accuracy & relevance filtering
3.0
AI answer & LLM citation tracking
4.5
Share of voice & competitive benchmarking
3.2
Reporting & dashboards
4.1
Content licensing & data compliance
4.2
Real-time alerting
4.0
Sentiment & portrayal analysis
2.8
Integrations & export
3.0
Usability
4.6
Strengths
✓ Intuitive interface simplifies navigation and enhances user experience
✓ Access to a vast and up-to-date database of journalists and media outlets, facilitating targeted outreach
Limitations
✗ Occasional inaccuracies in the media database, which can affect the precision of outreach efforts
✗ Limited coverage in specific areas may require supplementing with additional tools
