Brand24 vs Muck Rack
Brand24
AI-powered social listening and media monitoring across news and digital platforms
Publishers using it: 1 · incl. DIYMarketers
Muck Rack
Comprehensive PR management platform for journalist discovery, media monitoring, and AI-driven reporting
Publishers using it: 2 · incl. MIT Technology Review, Penguin Random House
Last verified Nov 11, 2026
At a glance
- Brand24 scores 2.5/5 and Muck Rack scores 2.8/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are content licensing & data compliance (Brand24 2.2, Muck Rack 4.2) and sentiment & portrayal analysis (Brand24 4.0, Muck Rack 2.8); they are within 0.3 on 3 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Brand24 scores 2.8 and Muck Rack 1.8 (higher means better value, not a lower price).
- In our tracking 1 publishers use Brand24 and 2 use Muck Rack.
- Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Brand24 is stronger on sentiment & portrayal analysis (4.0 vs 2.8) and integrations & export (3.8 vs 3.0).
Muck Rack is stronger on content licensing & data compliance (4.2 vs 2.2) and usability (4.6 vs 4.0).
Which one fits
Choose Brand24 if…
- You publish at mid-market and enterprise scale.
- You weight sentiment & portrayal analysis, integrations & export and accuracy & relevance filtering heavily — Brand24 leads on those in this benchmark.
Choose Muck Rack if…
- You publish at mid-market and enterprise scale.
- You weight content licensing & data compliance, usability and AI answer & LLM citation tracking heavily — Muck Rack leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Brand24 and Muck Rack in this benchmark, listed A to Z.
- 2.5BrandwatchEnterprise social intelligence suite for consumer insights and reputation managementRead review
- 2.6CisionComprehensive earned media and PR intelligence platform for enterprise communications and distributionRead review
- 2.6MeltwaterGlobal AI-powered media intelligence for PR communications and marketing teamsRead review
- 2.5ProfoundAI search visibility platform tracking brand mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, and Google AI OverviewsRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Brand24 · 1
Muck Rack · 2
Head to head
| Criterion | Brand24 | Muck Rack |
|---|---|---|
| Source coverage14% of capability | 4.2 | 4.2 |
| Accuracy & relevance filtering12% of capability | 3.5 | 3.0 |
| AI answer & LLM citation tracking12% of capability | 4.0 | 4.5 |
| Content licensing & data compliance10% of capability | 2.2 | 4.2 |
| Reporting & dashboards10% of capability | 4.0 | 4.1 |
| Share of voice & competitive benchmarking10% of capability | 3.5 | 3.2 |
| Integrations & export8% of capability | 3.8 | 3.0 |
| Real-time alerting8% of capability | 4.5 | 4.0 |
| Sentiment & portrayal analysis8% of capability | 4.0 | 2.8 |
| Usability8% of capability | 4.0 | 4.6 |
| Capability45% of composite | 3.8 | 3.8 |
| Publisher fit40% of composite | 1.0 | 2.0 |
| Total cost of ownership15% of composite | 2.8 | 1.8 |
Cost of ownership
| Sub-score | Brand24 | Muck Rack |
|---|---|---|
| Pricing transparency | 3.8 | 1.0 |
| Entry cost | 2.1 | 0.9 |
| Implementation cost | 3.8 | 2.7 |
| Hidden-fee risk | 2.5 | 3.2 |
| Ongoing cost | 1.8 | 1.4 |
Brand24 pricing
Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available.
Muck Rack pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
What users say
Brand24
17 positive · 20 neutral · 3 negative
Muck Rack
16 positive · 14 neutral · 3 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Brand24 scores 2.5 and Muck Rack scores 2.8 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/brand24/muck-rack, verified Nov 11, 2026)
Common questions
How do Brand24 and Muck Rack differ?
Brand24 is stronger on sentiment & portrayal analysis (4.0 vs 2.8) and integrations & export (3.8 vs 3.0). Muck Rack is stronger on content licensing & data compliance (4.2 vs 2.2) and usability (4.6 vs 4.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Brand24 or Muck Rack?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Brand24 scores 2.8/5 and Muck Rack scores 1.8/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
Share:
Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Brand24 or alternatives to Muck Rack.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Media Monitoring & AI Visibility Tools.
