Brand24 vs Profound
Brand24
AI-powered social listening and media monitoring across news and digital platforms
Publishers using it: 1 · incl. DIYMarketers
Last verified Nov 13, 2026
At a glance
- Brand24 scores 2.5/5 and Profound scores 2.5/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are real-time alerting (Brand24 4.5, Profound 2.8) and content licensing & data compliance (Brand24 2.2, Profound 3.6); they are within 0.3 on 4 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Brand24 scores 2.8 and Profound 2.1 (higher means better value, not a lower price).
- In our tracking 1 publishers use Brand24 and 0 use Profound.
- Scores last verified 13 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Brand24 is stronger on real-time alerting (4.5 vs 2.8) and source coverage (4.2 vs 3.2).
Profound is stronger on content licensing & data compliance (3.6 vs 2.2) and share of voice & competitive benchmarking (4.5 vs 3.5).
Which one fits
Choose Brand24 if…
- You publish at mid-market and enterprise scale.
- You weight real-time alerting, source coverage and sentiment & portrayal analysis heavily — Brand24 leads on those in this benchmark.
Choose Profound if…
- You publish at mid-market and enterprise scale.
- You weight content licensing & data compliance, share of voice & competitive benchmarking and AI answer & LLM citation tracking heavily — Profound leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Brand24 and Profound in this benchmark, listed A to Z.
- 2.5BrandwatchEnterprise social intelligence suite for consumer insights and reputation managementRead review
- 2.6CisionComprehensive earned media and PR intelligence platform for enterprise communications and distributionRead review
- 2.6MeltwaterGlobal AI-powered media intelligence for PR communications and marketing teamsRead review
- 2.4Otterly.aiYour brand, otterly visible on every AI SearchRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Brand24 · 1
Profound · 0
No publisher adoption verified yet.
Head to head
| Criterion | Brand24 | Profound |
|---|---|---|
| Source coverage14% of capability | 4.2 | 3.2 |
| Accuracy & relevance filtering12% of capability | 3.5 | 4.2 |
| AI answer & LLM citation tracking12% of capability | 4.0 | 4.8 |
| Content licensing & data compliance10% of capability | 2.2 | 3.6 |
| Reporting & dashboards10% of capability | 4.0 | 4.0 |
| Share of voice & competitive benchmarking10% of capability | 3.5 | 4.5 |
| Integrations & export8% of capability | 3.8 | 3.8 |
| Real-time alerting8% of capability | 4.5 | 2.8 |
| Sentiment & portrayal analysis8% of capability | 4.0 | 3.8 |
| Usability8% of capability | 4.0 | 3.8 |
| Capability45% of composite | 3.8 | 3.9 |
| Publisher fit40% of composite | 1.0 | 1.0 |
| Total cost of ownership15% of composite | 2.8 | 2.1 |
Cost of ownership
| Sub-score | Brand24 | Profound |
|---|---|---|
| Pricing transparency | 3.8 | 1.0 |
| Entry cost | 2.1 | 1.0 |
| Implementation cost | 3.8 | 1.5 |
| Hidden-fee risk | 2.5 | 3.0 |
| Ongoing cost | 1.8 | 4.0 |
Brand24 pricing
Paid plans from $199/mo (Individual) to $1,499/mo (Enterprise) when billed annually; 14-day free trial available.
Profound pricing
Custom; agency and enterprise plans
What users say
Brand24
17 positive · 20 neutral · 3 negative
Profound
9 positive · 3 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Brand24 scores 2.5 and Profound scores 2.5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/brand24/profound, verified Nov 13, 2026)
Common questions
How do Brand24 and Profound differ?
Brand24 is stronger on real-time alerting (4.5 vs 2.8) and source coverage (4.2 vs 3.2). Profound is stronger on content licensing & data compliance (3.6 vs 2.2) and share of voice & competitive benchmarking (4.5 vs 3.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Brand24 or Profound?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Brand24 scores 2.8/5 and Profound scores 2.1/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Brand24 or alternatives to Profound.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Media Monitoring & AI Visibility Tools.
