Cision vs Muck Rack
Cision
Comprehensive earned media and PR intelligence platform for enterprise communications and distribution
Publishers using it: 7 · incl. Bloomberg, Dow Jones, Reuters
Muck Rack
Comprehensive PR management platform for journalist discovery, media monitoring, and AI-driven reporting
Publishers using it: 2 · incl. MIT Technology Review, Penguin Random House
Last verified Nov 11, 2026
At a glance
- Cision scores 2.6/5 and Muck Rack scores 2.8/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are usability (Cision 2.8, Muck Rack 4.6) and share of voice & competitive benchmarking (Cision 4.5, Muck Rack 3.2); they are within 0.3 on 2 of 10 criteria.
- Cision is built for enterprise publishers; Muck Rack for mid-market and enterprise.
- On total cost of ownership Cision scores 1.5 and Muck Rack 1.8 (higher means better value, not a lower price).
- In our tracking 7 publishers use Cision and 2 use Muck Rack.
- Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Cision is stronger on share of voice & competitive benchmarking (4.5 vs 3.2), sentiment & portrayal analysis (3.8 vs 2.8) and accuracy & relevance filtering (3.8 vs 3.0).
Muck Rack is stronger on usability (4.6 vs 2.8).
Which one fits
Choose Cision if…
- You publish at enterprise scale.
- You weight share of voice & competitive benchmarking, sentiment & portrayal analysis and accuracy & relevance filtering heavily — Cision leads on those in this benchmark.
Choose Muck Rack if…
- You publish at mid-market and enterprise scale.
- You weight usability, content licensing & data compliance and AI answer & LLM citation tracking heavily — Muck Rack leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Cision and Muck Rack in this benchmark, listed A to Z.
- 2.5Brand24AI-powered social listening and media monitoring across news and digital platformsRead review
- 2.5BrandwatchEnterprise social intelligence suite for consumer insights and reputation managementRead review
- 2.6MeltwaterGlobal AI-powered media intelligence for PR communications and marketing teamsRead review
- 2.5ProfoundAI search visibility platform tracking brand mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, and Google AI OverviewsRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Cision | Muck Rack |
|---|---|---|
| Source coverage14% of capability | 4.7 | 4.2 |
| Accuracy & relevance filtering12% of capability | 3.8 | 3.0 |
| AI answer & LLM citation tracking12% of capability | 4.2 | 4.5 |
| Content licensing & data compliance10% of capability | 3.5 | 4.2 |
| Reporting & dashboards10% of capability | 4.6 | 4.1 |
| Share of voice & competitive benchmarking10% of capability | 4.5 | 3.2 |
| Integrations & export8% of capability | 3.2 | 3.0 |
| Real-time alerting8% of capability | 4.6 | 4.0 |
| Sentiment & portrayal analysis8% of capability | 3.8 | 2.8 |
| Usability8% of capability | 2.8 | 4.6 |
| Capability45% of composite | 4.0 | 3.8 |
| Publisher fit40% of composite | 1.5 | 2.0 |
| Total cost of ownership15% of composite | 1.5 | 1.8 |
Cost of ownership
| Sub-score | Cision | Muck Rack |
|---|---|---|
| Pricing transparency | 1.4 | 1.0 |
| Entry cost | 1.4 | 0.9 |
| Implementation cost | 2.0 | 2.7 |
| Hidden-fee risk | 0.7 | 3.2 |
| Ongoing cost | 2.0 | 1.4 |
Cision pricing
Custom enterprise pricing based on database access, distribution volume, and number of users; typically requires an annual contract.
Muck Rack pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
What users say
Cision
3 positive · 10 neutral · 8 negative
Muck Rack
16 positive · 14 neutral · 3 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Cision scores 2.6 and Muck Rack scores 2.8 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/cision/muck-rack, verified Nov 11, 2026)
Common questions
How do Cision and Muck Rack differ?
Cision is stronger on share of voice & competitive benchmarking (4.5 vs 3.2), sentiment & portrayal analysis (3.8 vs 2.8) and accuracy & relevance filtering (3.8 vs 3.0). Muck Rack is stronger on usability (4.6 vs 2.8). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Cision or Muck Rack?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Cision scores 1.5/5 and Muck Rack scores 1.8/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
Share:
Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Cision or alternatives to Muck Rack.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Media Monitoring & AI Visibility Tools.
