Gravitec vs iZooto
Gravitec
Automated web push notification platform for publishers to increase traffic and reader retention
Publishers using it: 4 · incl. Kyiv Post, Brickset.com, Digital Doorway
iZooto
An owned audience marketing platform for digital publishers to engage, retain, and monetize their audience.
Publishers using it: 18 · incl. Dainik Bhaskar group, Deccan Chronicle, India Today
Last verified Oct 19, 2026
At a glance
- Gravitec scores 2.8/5 and iZooto scores 3.9/5 in Benchmark Grid's independent push notification services benchmark, both assessed on the same 10 criteria.
- The widest gaps are monetisation (Gravitec 1.5, iZooto 4.8) and platform coverage (Gravitec 2.0, iZooto 4.0); they are within 0.3 on 3 of 10 criteria.
- Gravitec is built for small and mid-market publishers; iZooto for small, mid-market and enterprise.
- On total cost of ownership Gravitec scores 4.6 and iZooto 2.4 (higher means better value, not a lower price).
- In our tracking 4 publishers use Gravitec and 18 use iZooto.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
iZooto is stronger on monetisation (4.8 vs 1.5), platform coverage (4.0 vs 2.0), rich content & formats (4.2 vs 2.8) and opt-in rate optimisation (3.8 vs 3.0).
Which one fits
Choose Gravitec if…
- You publish at small and mid-market scale.
- You weight automation & triggers and integration effort & page speed heavily — Gravitec leads on those in this benchmark.
Choose iZooto if…
- You publish at small, mid-market and enterprise scale.
- You weight monetisation, platform coverage and rich content & formats heavily — iZooto leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Gravitec and iZooto in this benchmark, listed A to Z.
- 3.3AirshipEnterprise-grade mobile engagement platform for orchestrating automated multi-channel customer journeys at scaleRead review
- 3.6FoxPushA programmatic push notification platform built for publisher monetization and audience retentionRead review
- 3.5PushEngageThe leading web push notification platform to increase traffic, engagement, and sales with automated messaging.Read review
- 3.0WonderPush (a Brevo company)Unlimited push notifications for iOS, Android and WebRead review
All 12 scored tools are in Best Push Notification Services.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Gravitec | iZooto |
|---|---|---|
| Delivery speed & reliability at scale14% of capability | 2.8 | 3.0 |
| Automation & triggers12% of capability | 4.2 | 3.5 |
| Opt-in rate optimisation12% of capability | 3.0 | 3.8 |
| Targeting & segmentation12% of capability | 3.2 | 3.2 |
| Analytics & attribution10% of capability | 2.5 | 3.0 |
| Integration effort & page speed8% of capability | 4.0 | 3.5 |
| Monetisation8% of capability | 1.5 | 4.8 |
| Platform coverage8% of capability | 2.0 | 4.0 |
| Privacy & compliance8% of capability | 3.0 | 3.0 |
| Rich content & formats8% of capability | 2.8 | 4.2 |
| Capability45% of composite | 3.0 | 3.5 |
| Publisher fit40% of composite | 2.0 | 4.9 |
| Total cost of ownership15% of composite | 4.6 | 2.4 |
Cost of ownership
| Sub-score | Gravitec | iZooto |
|---|---|---|
| Pricing transparency | 4.8 | 1.0 |
| Entry cost | 4.9 | 1.0 |
| Implementation cost | 4.7 | 4.1 |
| Hidden-fee risk | 4.0 | 3.2 |
| Ongoing cost | 4.6 | 3.0 |
Gravitec pricing
Free up to 10,000 subscribers; Fix plan $20/month. (vendor pricing page, verified 2026-08-06)
iZooto pricing
Custom pricing; contact the vendor for a quote.
What users say
Gravitec
14 positive · 4 neutral · 0 negative
iZooto
6 positive · 1 neutral · 1 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Gravitec scores 2.8 and iZooto scores 3.9 in Benchmark Grid's independent Best Push Notification Services benchmark (benchmarkgrid.com/vs/gravitec/izooto, verified Oct 19, 2026)
Common questions
How do Gravitec and iZooto differ?
iZooto is stronger on monetisation (4.8 vs 1.5), platform coverage (4.0 vs 2.0), rich content & formats (4.2 vs 2.8) and opt-in rate optimisation (3.8 vs 3.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Gravitec or iZooto?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Gravitec scores 4.6/5 and iZooto scores 2.4/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Push Notification Services. See alternatives to Gravitec or alternatives to iZooto.
Weighing a third option? Add a tool to this comparison.
Where to next
Related comparisons
Other head-to-heads publishers look at in Best Push Notification Services.
