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Best Push Notification Services

iZooto alternatives

8 tools scored in the same category. iZooto currently scores highest in this category at 4.1/5.

Ranked by independent composite score, not by payment. Nobody on this page paid to be here.

Before you switch — what iZooto does well

  • Built specifically for publishers and editors
  • Flywheel approach to audience retention rather than classic funnel
  • Aims to reduce dependency on Facebook and Google

And where it was marked down

  • Free Monetize tier has caps on daily campaign numbers
  • Rise and Grow tiers both capped at 30,000 subscribers
  • User Property-based targeting only on Grow tier ($250/month) and above
#1OneSignalStrong Choice

A leading omnichannel engagement platform specializing in push notifications and multi-channel messaging

Scores 0.2 lower than iZooto

3.9
out of 5
#2PushwooshStrong Choice

A high-speed omnichannel customer engagement platform for personalized push, email, SMS, and WhatsApp messaging.

Scores 0.3 lower than iZooto

3.8
out of 5
#3FoxPushFair Fit

A programmatic push notification platform built for publisher monetization and audience retention

Scores 0.6 lower than iZooto

3.5
out of 5
#4PusherFair Fit

A leading real-time communication platform providing scalable WebSocket infrastructure and push notification APIs. (Now: Pusher was acquired by MessageBird (now rebranded as Bird) in December 2020 and continues to operate as a specialized product within the Bird communication suite.)

Scores 0.7 lower than iZooto

3.4
out of 5
#5PushEngageFair Fit

The leading web push notification platform to increase traffic, engagement, and sales with automated messaging. (Now: PushEngage was acquired by Awesome Motive in 2020. It continues to operate under the PushEngage brand as part of their growth-focused software suite.)

Scores 0.8 lower than iZooto

3.3
out of 5

High-performance web and mobile push notification platform offering real-time messaging and advanced segmentation. (Now: Acquired by Brevo (formerly Sendinblue) in September 2023 to expand Brevo's real-time interaction and multi-channel marketing capabilities.)

Scores 1.0 lower than iZooto

3.1
out of 5
#7AirshipMarginal Fit

Enterprise-grade mobile engagement platform for orchestrating automated multi-channel customer journeys at scale

Scores 1.0 lower than iZooto

3.1
out of 5
#8GravitecMarginal Fit

Automated web push notification platform for publishers to increase traffic and reader retention

Scores 1.1 lower than iZooto

3.0
out of 5

Common questions

What is the best alternative to iZooto?

On Benchmark Grid's independent scoring, OneSignal is the highest-scoring alternative in Best Push Notification Services at 3.9/5, against iZooto at 4.1/5. Which is right for you depends on your publication's size, revenue model and vertical.

Why would a publisher move away from iZooto?

Our editors flagged: Free Monetize tier has caps on daily campaign numbers; Rise and Grow tiers both capped at 30,000 subscribers; User Property-based targeting only on Grow tier ($250/month) and above. Whether those matter depends on your setup — many publishers run iZooto successfully despite them.

Are these alternatives ranked by paid placement?

No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.

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