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Best Push Notification Services

WebEngage alternatives

8 tools scored in the same category. 8 score higher than WebEngage's 2.4/5.

Ranked by independent composite score, not by payment. Nobody on this page paid to be here.

Before you switch — what WebEngage does well

  • Comprehensive omnichannel engagement suite (push, in-app, email, SMS, WhatsApp)
  • Customer data platform with segmentation and analytics
  • No-code drag-and-drop editor for notifications and in-app messaging

And where it was marked down

  • Greater focus on eCommerce rather than publishing
  • No pricing transparency — requires demo and individual discussion
  • May be overkill for smaller publishers needing only push notifications
#1iZootoStrong Choice

An owned audience marketing platform for digital publishers to engage, retain, and monetize their audience.

Scores 1.7 higher than WebEngage

4.1
out of 5
#2OneSignalStrong Choice

A leading omnichannel engagement platform specializing in push notifications and multi-channel messaging

Scores 1.5 higher than WebEngage

3.9
out of 5
#3PushwooshStrong Choice

A high-speed omnichannel customer engagement platform for personalized push, email, SMS, and WhatsApp messaging.

Scores 1.4 higher than WebEngage

3.8
out of 5
#4FoxPushFair Fit

A programmatic push notification platform built for publisher monetization and audience retention

Scores 1.1 higher than WebEngage

3.5
out of 5
#5PusherFair Fit

A leading real-time communication platform providing scalable WebSocket infrastructure and push notification APIs. (Now: Pusher was acquired by MessageBird (now rebranded as Bird) in December 2020 and continues to operate as a specialized product within the Bird communication suite.)

Scores 1.0 higher than WebEngage

3.4
out of 5
#6PushEngageFair Fit

The leading web push notification platform to increase traffic, engagement, and sales with automated messaging. (Now: PushEngage was acquired by Awesome Motive in 2020. It continues to operate under the PushEngage brand as part of their growth-focused software suite.)

Scores 0.9 higher than WebEngage

3.3
out of 5

High-performance web and mobile push notification platform offering real-time messaging and advanced segmentation. (Now: Acquired by Brevo (formerly Sendinblue) in September 2023 to expand Brevo's real-time interaction and multi-channel marketing capabilities.)

Scores 0.7 higher than WebEngage

3.1
out of 5
#8AirshipMarginal Fit

Enterprise-grade mobile engagement platform for orchestrating automated multi-channel customer journeys at scale

Scores 0.7 higher than WebEngage

3.1
out of 5

Common questions

What is the best alternative to WebEngage?

On Benchmark Grid's independent scoring, iZooto is the highest-scoring alternative in Best Push Notification Services at 4.1/5, against WebEngage at 2.4/5. Which is right for you depends on your publication's size, revenue model and vertical.

Why would a publisher move away from WebEngage?

Our editors flagged: Greater focus on eCommerce rather than publishing; No pricing transparency — requires demo and individual discussion; May be overkill for smaller publishers needing only push notifications. Whether those matter depends on your setup — many publishers run WebEngage successfully despite them.

Are these alternatives ranked by paid placement?

No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.

Surprising AngleA twist on the topic