Mint
Turn AI search into a Growth Channel
Best for small and mid-market publishers.
Summary review · Last verified Nov 12, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 2.1 / 5
- Tier
- Limited
- Pricing model
- Custom pricing sized on a sales call; t…
- Type
- SaaS
- Publishers using it
- 3
- Founded
- 2025
- Headcount
- 16
At a glance
- Mint scores 2.1/5 (Limited) in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, assessed on 10 published criteria.
- It is built for small and mid-market publishers.
- Strongest on AI answer & LLM citation tracking (4.8) and Usability (4.2); weakest on Sentiment & portrayal analysis (2.0).
- Pricing: Custom pricing sized on a sales call; the Advanced plan requires a 12-month commitment and Enterprise & Agency terms are custom.
- 3 publishers in our tracking use Mint, from ads.txt files, page code and public case studies.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update: 19 Oct 2026 accuracy audit: pricing corrected to custom/12-month (removed SMB-price claims); Integrations 2.0->3.3; unsourced scraping claim removed (Compliance 1.2->2.0); modules added.
AI brand monitoring across leading LLMs covering mentions, citations, share of voice and competitor visibility, plus Content Studio, Mention Building and AI Shopping visibility modules.
Score breakdown
2.1 = 0.45 × 2.99 capability + 0.40 × 1.00 publisher fit + 0.15 × 2.40 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
The tool focuses exclusively on leading LLMs and AI answer engines rather than broader traditional news or broadcast media.
14% of capability · What we check: News, broadcast, social, podcast and paywalled sources monitored.
Mint tags each citation as own brand or competitor and flags brand mentions, but documents no deduplication, relevance filtering or accuracy measurement.
12% of capability · What we check: How well irrelevant mentions and duplicates are filtered out.
The platform specializes in tracking mentions and citations specifically across major LLMs like ChatGPT, Claude, and Perplexity.
12% of capability · What we check: Tracks mentions and citations in AI assistants and answer engines.
Provides dedicated share-of-voice and competitor visibility features specifically tailored for the AI-generated search landscape.
10% of capability · What we check: Compares coverage against competitors over time.
The tool offers clean, user-friendly dashboards designed for quick insights into brand visibility.
10% of capability · What we check: Reports and dashboards teams can share.
Mint publishes no GDPR, DPA or security-certification information and does not say how it collects AI answers.
10% of capability · What we check: Licensed access to copyrighted coverage and compliant data handling.
Alerting functionality is present but lacks documentation as a high-frequency, enterprise-grade solution.
8% of capability · What we check: Speed and control of alerts on new coverage.
Sentiment analysis is a secondary feature that lacks deep, nuanced emotional or brand-portrayal scoring capabilities.
8% of capability · What we check: Accuracy of sentiment and how a brand is portrayed.
MCP access is on all plans, while the API, Slack and Teams, Looker Studio, DataForSEO and Google Search Console connections are limited to Enterprise & Agency.
8% of capability · What we check: Connections to Slack, BI tools and data export.
The platform is recognized for its easy onboarding and clean interface, making it highly accessible for small teams.
8% of capability · What we check: How quickly teams can set up searches and find coverage.
Mint scores 2.1/5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/best-media-monitoring-tools/mint-ai, verified Nov 12, 2026)
Strengths & limitations
Strengths
- Easy onboarding
- Clean dashboards
- Covers AI Shopping visibility alongside answer engines
- MCP access on all plans
Limitations
- Smaller vendor
- Limited enterprise features
- No published prices; Advanced plan needs a 12-month commitment
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list. 0 confirmed, 3 seen in a single source.
By publisher size
By content vertical
Publishers running Mint3
- The EconomistEnterprise· Business· reported
- Mint Editions PressSMB· Arts & Entertainment· reported
- Mint MediaSolo· Business· reported
Cost of ownership
Pricing
Custom pricing sized on a sales call; the Advanced plan requires a 12-month commitment and Enterprise & Agency terms are custom.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users value this service for its affordable pricing and user-friendly onboarding, though they frequently report concerns regarding technical glitches, inconsistent network performance, and inadequate customer support.
Sources: G2 100%
Most discussed
Recent quotes
"Some good, some bad - average"
Positive·G2·1mo ago
1 mentions from 1 independent source, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind Mint
Mint is operated by GetMint. Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2025
- Employees
- 16
- Ownership
- Privately Held
Compare Mint
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FAQ
How is Mint scored?
Mint scores 2.1 out of 5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are source coverage (14%), accuracy & relevance filtering (12%) and ai answer & llm citation tracking (12%). Vendors cannot pay for a score.
What size publisher is Mint built for?
Mint is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does Mint cost?
Custom pricing sized on a sales call; the Advanced plan requires a 12-month commitment and Enterprise & Agency terms are custom. Our cost-of-ownership score is 2.4/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses Mint?
We have evidenced 3 publishers running Mint. Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can Mint pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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