Cision vs News Exposure
Cision
Comprehensive earned media and PR intelligence platform for enterprise communications and distribution
Publishers using it: 7 · incl. Bloomberg, Dow Jones, Reuters
News Exposure
Specialized broadcast and print media monitoring platform with extensive high-definition archives
Publishers using it: —
Last verified Nov 11, 2026
At a glance
- Cision scores 2.6/5 and News Exposure scores 2.3/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are ai answer & llm citation tracking (Cision 4.2, News Exposure 0.5) and share of voice & competitive benchmarking (Cision 4.5, News Exposure 2.8); they are within 0.3 on 3 of 10 criteria.
- Cision is built for enterprise publishers; News Exposure for mid-market and enterprise.
- On total cost of ownership Cision scores 1.5 and News Exposure 1.2 (higher means better value, not a lower price).
- In our tracking 7 publishers use Cision and 0 use News Exposure.
- Scores last verified 11 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
Cision is stronger on AI answer & LLM citation tracking (4.2 vs 0.5), share of voice & competitive benchmarking (4.5 vs 2.8), content licensing & data compliance (3.5 vs 1.8) and real-time alerting (4.6 vs 3.0).
Which one fits
Choose Cision if…
- You publish at enterprise scale.
- You weight AI answer & LLM citation tracking, share of voice & competitive benchmarking and content licensing & data compliance heavily — Cision leads on those in this benchmark.
Choose News Exposure if…
- You publish at mid-market and enterprise scale.
- You weight accuracy & relevance filtering and sentiment & portrayal analysis heavily — News Exposure leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Cision and News Exposure in this benchmark, listed A to Z.
- 2.5Brand24AI-powered social listening and media monitoring across news and digital platformsRead review
- 2.5BrandwatchEnterprise social intelligence suite for consumer insights and reputation managementRead review
- 2.4Otterly.aiYour brand, otterly visible on every AI SearchRead review
- 2.5ProfoundAI search visibility platform tracking brand mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, and Google AI OverviewsRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
News Exposure · 0
No publisher adoption verified yet.
Head to head
| Criterion | Cision | News Exposure |
|---|---|---|
| Source coverage14% of capability | 4.7 | 4.6 |
| Accuracy & relevance filtering12% of capability | 3.8 | 4.2 |
| AI answer & LLM citation tracking12% of capability | 4.2 | 0.5 |
| Content licensing & data compliance10% of capability | 3.5 | 1.8 |
| Reporting & dashboards10% of capability | 4.6 | 4.0 |
| Share of voice & competitive benchmarking10% of capability | 4.5 | 2.8 |
| Integrations & export8% of capability | 3.2 | 2.0 |
| Real-time alerting8% of capability | 4.6 | 3.0 |
| Sentiment & portrayal analysis8% of capability | 3.8 | 4.0 |
| Usability8% of capability | 2.8 | 2.6 |
| Capability45% of composite | 4.0 | 3.0 |
| Publisher fit40% of composite | 1.5 | 2.0 |
| Total cost of ownership15% of composite | 1.5 | 1.2 |
Cost of ownership
| Sub-score | Cision | News Exposure |
|---|---|---|
| Pricing transparency | 1.4 | 0.8 |
| Entry cost | 1.4 | 0.8 |
| Implementation cost | 2.0 | 1.9 |
| Hidden-fee risk | 0.7 | 1.1 |
| Ongoing cost | 2.0 | 1.5 |
Cision pricing
Custom enterprise pricing based on database access, distribution volume, and number of users; typically requires an annual contract.
News Exposure pricing
Custom pricing; quotes are provided based on specific monitoring needs, market reach, and reporting depth.
What users say
Cision
3 positive · 10 neutral · 8 negative
News Exposure
3 positive · 1 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Cision scores 2.6 and News Exposure scores 2.3 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/cision/news-exposure, verified Nov 11, 2026)
Common questions
How do Cision and News Exposure differ?
Cision is stronger on AI answer & LLM citation tracking (4.2 vs 0.5), share of voice & competitive benchmarking (4.5 vs 2.8), content licensing & data compliance (3.5 vs 1.8) and real-time alerting (4.6 vs 3.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Cision or News Exposure?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Cision scores 1.5/5 and News Exposure scores 1.2/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
Share:
Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Cision or alternatives to News Exposure.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Media Monitoring & AI Visibility Tools.
